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Meet Veronika Zamecnikova of Pill Creative Studio in West Hollywood

Today we’d like to introduce you to Veronika Zamecnikova.

Veronika, can you briefly walk us through your story – how you started and how you got to where you are today.
I started discovering graphic design back in Czech Republic while working in marketing for BMW. Never studied graphic design, I was always curious about the craft. I used my free time to learn working with Photoshop and Illustrator, watching internet videos. I also took a coding course to learn how to build websites. At that time, graphic design was more of a hobby than a job. Later I started picking up small gigs, I started building a portfolio. I moved to California in 2014, where I found my first apartment in Long Beach. While adjusting, my first priority was to obtain my working permit, allowing me to seek and secure my first graphic design job. After a couple of months, I got my first interview with an LA fashion company, Manhattan Beachwear (MB), where I was hired as a Junior Graphic Designer. I was working for MB for a year; delivering important marketing initiatives and editing photos for e-commerce, increasing my design knowledge while making an income.

To grow my business, I started picking up opportunities on Craigslist. During my spare time, I learned more and more important graphic design aspects, while small jobs allowed to increase my expertise.

In 2016, I earned an opportunity to work with production companies, Milk & Honey Films and atSwim. My work included director’s treatments and marketing collaterals as a contractor. I moved to Los Angeles and I kept picking up small jobs, working evenings and weekends and learning new things. Later I started receiving phone calls from clients where I have built impactful relationships. Today I have some long-term clients, returning clients and I’m getting new opportunities that challenge me. I continue learning and every new job is moving me forward.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I moved to United States with $3,000 on my account, I had no professional contacts here and I didn’t know where to start. I spent a lot of time online researching while passing out flyers for a real estate company. Over time I built my portfolio and I started applying for jobs. I was fortunate to be hired as a Junior Graphic Designer at Manhattan Beachwear. It was an entry-level position where I didn’t earn a lot of money, but I felt fortunate to earn this opportunity, I knew it was only the beginning with so much ahead of me. There was some financial struggle in the beginning, but I was working hard, taking side jobs and giving up my spare time to make extra money.

Pill Creative Studio – what should we know? What do you do best? What sets you apart from the competition?
Currently, Pill Creative Studio is a one-man company trying to grow and build its reputation. Pill Creative Studio is specializing in logo creation, branding, corporate identity and web design. I consistently add extra effort in my work, one extra step that helps exceed client’s expectations. I’m a perfectionist, always putting the best of me into my work, even when I know that client’s budget is sometimes limited. This added effort and dedication help build my reputation while grow my business.

Let’s touch on your thoughts about our city – what do you like the most and least?
Originally it was not my plan to live in Los Angeles, but my private life brought me here where, ultimately, I fell in love with the city. There are so many things to do, including my favorite activity, hiking. As a gay person, I also appreciate the LGBT community where it is respected and appreciated by its peers. I haven’t seen openness and freedom of gay people in any other city in the world. When it comes to dark side of this city, the growing homelessness and crime epidemic has a major impact on me.

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