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Meet Studio City Cinematographer & Photographer: Armani Smith

Today we’d like to introduce you to Armani Smith.

Armani, please share your story with us. How did you get to where you are today?
I have always had a connection to the arts and film in particular. I started behind the camera working on Youtube videos with friends and it sparked my interest in the craft. I soon fell in love with every aspect of composition and lighting which lead me to an opportunity to shoot and direct for some major brands. Photography and cinematography gave me the opportunity to share my narrative through visual storytelling. Being behind the camera in all forms feels like the greatest use of creativity and I’m just getting started.

Has it been a smooth road?
The road has not always been smooth but it has always been rewarding. I run a creative agency, called Live Art Love, with my sister Tiffany Smith. One of the difficulties we face is the struggle to implement our artistic vision when shooting for clients. When you’re creating something for other people, it’s necessary to consider not only what the client wants, but the story you wish to tell. That can be challenging at times. Fortunately, the collaboration often renders a product that we can be proud of.

What’s the hardest part of your job?
The hardest part of my job is fitting everything into of my life. My passion is creating visuals. So even on my days off I’m thinking about work. I get so wrapped up in my work, I find it hard to focus on other aspects of my life. Friends, family, relationships all take a back seat. Trying to find that balance is a struggle.

How do you define success?
Success is working towards your goals, doing what you love and growing within your craft. If you make the idea of success a state of mind. Rather than the amount of money in your bank account. Then you can always strive to grow. For me, if I can shoot visuals for the rest of my life for a living, I view that as success.

So, what should we be on the lookout for, what’s next in store for you?
I’m blessed to create work for major brands and have a creative career. My plans for the future are to continue to grow my business and challenge myself as a creator. Become a better photographer, director, and cinematographer. Shoot larger campaigns and travel the world with my camera. But most of all, my plan for the future is to continue to have fun doing what I love.

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1 Comment

  1. Tiffy

    September 15, 2016 at 02:40

    Amazing article! You have some amazing photography.

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