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Meet Sarah Turner

Today we’d like to introduce you to Sarah Turner.

Sarah, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.

So currently I’m a copywriter, marketing consultant, and copywriting mentor. I mostly write for doctors and other companies in the health and wellness space.

I started out as a researcher and the only two “real” jobs I’ve had was doing hazardous waste clean up at a paper mill for an environmental company and in biofuels research. *Yawn* I know, lol.

Pretty quickly I wanted to work for myself because I didn’t like how responsibilities and promotions were largely assigned based on time at a company rather than merit. I quickly noticed how long I’d have to wait to see any real changes in my work and I wanted to be able to move at my own pace.

The sudden and tragic death of my dog gave me the existential crisis I needed to march in and quit my job – without any real plan (very important detail, haha).

First, I started an event planning business that, while successful, made me feel stuck. I had to physically be in the town I was working in and came to realize I wanted more freedom. Freedom to travel and move around.

So, I started teaching myself copywriting.

Since then, I’ve come to write for some of the most well-known doctors in the world. Now, my attention has moved to helping others break out of the 9 to 5 world and become entrepreneurs themselves. 

I see so many people want to have more freedom in their life but they don’t know where to start. And I totally get it because I was once there. So my passion has become helping people find freedom from their 9 to 5 so they have more energy to devote to whatever they were put on this earth to do. 

I believe the more people who can follow what lights them up is truly going to make the world a  better place. We need more people bringing their experiences and passions to life. 

Now, I have over 1300 writing students, many of whom have quit their jobs within 3 months of working with me.

My favorite part of this process is that many of them go on to start their own businesses – combining their knowledge of copywriting with their personal passion. I’ve had students go on to start businesses in: charter sailing, chronic pain management, autism support, and more. They are also doing an incredible job supporting local businesses through the coronavirus. 

Our approach to copywriting includes using your own passions to help people and businesses, but also to create work you’re stoked to get out of bed each day to do. We use vulnerability and authenticity in our marketing to connect with audiences better and create lifelong customers. It’s a win-win to have a career you’re in total control over and to be helping businesses you genuinely care about. 

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?Definitely not, haha! 

So many things have come up along the way.

When I look back though, I see many of them were self-inflicted –  mostly crippling fear, doubt, and imposter syndrome.

Then, of course, there were rejections, negative feedback, and major mistakes along the way.

Even when I started out, I wasn’t in a great place. I was struggling with anxiety and depression, had loads of debt, and few resources. It’s why I’m so dang passionate about providing resources for others.

Please tell us about Sarah Turner Agency.

My company has three parts:

1. My personal copywriting
2. My copywriting agency
3. My course and its students

Personally, I specialize in copywriting for doctors. Mostly functional medicine and others who take a more holistic approach. I especially enjoy writing for doctors who work with chronic diseases – where there is no cookie-cutter solution. I’m proud to be providing quality information for people who are looking for help.

I’m also SO proud of my students. They show up, build their dream life, and support each other. They inspire me every day. 

I’m often told that what sets me apart from other marketers is my focus on giving back, vulnerability, honesty, and playing the long game.

If you had to go back in time and start over, would you have done anything differently?

Honestly, nothing. 

I’ve learned so much through my mistakes. 

I feel like each year I realize a new reason as to why I was meant to go down a certain path. Each year it becomes more clear to me why a certain “bad” thing had to happen in order for me to get where I am today.

If I had to say something, it would be to start copywriting earlier. But I hadn’t even heard of copywriting until I was 27 years old. I fully believe that it’s never too late to start a new career. We have an incredible number of resources and opportunities available to us today.

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