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Meet Sarah Gross of Our Dance World in Santa Monica

Today we’d like to introduce you to Sarah Gross.

Sarah’s love for dance growing up led her to study the art of it further in college. She attained an A.A. degree in Dance from Santa Monica College, which led to getting her B.A. in World Arts & Cultures with a dance concentration from UCLA. While in college, a friend spontaneously asked her to teach a children’s dance class at the Santa Monica YMCA and that’s when Sarah discovered her love for teaching dance. She added a Minor in Visual and Performing Arts Education in order to dive deeper into the art of teaching during her UCLA journey. It was at this point Sarah realized she could make a career out of teaching. Since graduating, she has been running her own company, Our Dance World, that provides dance, yoga, pilates, and gymnastics classes for children. Our Dance World partners with schools to work with their schedule, in-between or after school, to make it convenient for parents to have their children participate in the program. Sarah has taught students of all ages, toddlers to seniors, and has especially enjoyed teaching children with special needs in her career. She is excited about the next evolution of her business and to continue sharing the benefits of dance and movement with children.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I learned it was not easy to start up a company without having a business education. After graduating from UCLA, I chose to take various business classes to facilitate the growth of my company. Building a client base was also a challenge and has been an opportunity to adjust my marketing strategy. Developing a marketing strategy that elicits fruitful results has also been a work in progress. Finding new employees in the expansion of my business has sometimes been difficult in terms of finding the right people for the job. I focus on delivering an exceptional experience and have high standards when hiring people to uphold the company culture. Aside from these challenges, owning my own business has been an exciting journey.

Alright – so let’s talk business. Tell us about Our Dance World – what should we know?
Our Dance World builds enrichment programs that complement the in-between and after-school curriculum. We create uniquely designed classes for each school’s schedule and needs. Our classes provide physical health, social skills, discipline, and self-esteem. Classes are taught in-house where students feel safe and are familiar with their surroundings. This structure allows us to provide classes that are convenient for busy parents. We specialize in various dance styles (ballet, hip-hop, jazz, and tap), creative movement, yoga, pilates, and gymnastics for children ages 2-12. We have a deep-rooted passion for teaching children the art of movement. We also believe it is important to build strong relationships with our students while educating them. We feel what sets us apart is our intention of teaching love through dance and movement.

Is there a characteristic or quality that you feel is essential to success?
Building strong relationships with everyone involved – students, parents, school directors, and employees. Maintaining a company culture where employees feel empowered and supported. Offering a unique program that is fun and engaging for children. Teaching the importance of staying active and making sure children enjoy their experience to continue learning with us.

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