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Meet Sam and Shermeen Greenmun of Wear It Iz – Luxury Apparel in Bel Air

Today we’d like to introduce you to Sam and Shermeen Greenmun.

Sam is an entrepreneur with a twenty-five years career in the film industry. He has created special make-up effects as well as specialty costume design and fabrication for movies, TV, commercials & music videos, and has even been nominated for an Emmy Award. He has worked with and dressed accomplished Hollywood talents such as Clint Eastwood, Tom Hanks, Patrick Stewart, Bruce Willis, Eddie Murphy, Hilary Swank, Kurt Russell, Tommy Lee Jones, Mike Myers, Bryan Cranston, Heather Graham, Britney Spears and Moby. Wear it iz, LLC was launched by Sam, the company Owner & Creative Director, in 2019 as a luxury apparel brand that had contracts with businesses and organizations for custom logo shirts requested for events, employees, branding, etc. The brand grew organically.

Once the pandemic hit in February 2020 within the US, our clients came to us requesting custom, reusable, washable face coverings. We created some custom design face masks for our UHNW clients and soon we started receiving more requests from various companies from across the board. We produced unique, comfortable face masks made of top quality materials, customized and decorated locally in Los Angeles, with a variety of fabric and design options and ways to wear them, from adjustable, filter pocket, zipper pouch, personalized, organic, recycled, eco-friendly, USA made and color-coordinated ear loops or headbands, which some of our superstar athletes love. All of our face masks are reusable and washable, feel very luxurious on and are still affordable. We want to ensure that our products provide the maximum protection that a Reusable, washable mask can provide while feeling ultra-soft and super comfortable to wear for extended periods of time. In maintaining our goal for fine quality and fun fashion, our products received traction via word of mouth in Los Angeles. We are the coolest underground brand that was born in LA.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Call it crazy, but we have been blessed by increased demand and no major obstacles since we launched, which has been amazing thanks to the demand from our clients.

So, as you know, we’re impressed with Wear It Iz – Luxury Apparel – tell our readers more, for example what you’re most proud of and what sets you apart from others.
We specialize in producing custom logo face masks. We produce these for governments, businesses, retail, medical offices, med spas, hospitality, sports teams, schools, conferences, security companies, tech marketing, aviation, music and film studios and various marketing organizations across the globe with the top priority to fulfill the US orders first and foremost. Sam is a perfectionist and you can see that come through the products as he gets it right every time. Our clients define us and that is what he takes pride in. We are most proud of our goal to provide wholesome, USA made, eco-friendly, recycled and organic apparel, along with our five members family who all participate in the business in one form or another, from brainstorming design ideas, modeling our apparel, assisting with product photoshoots, prepping and packaging orders and providing feedback on our products that they enjoy wearing for quality/durability testing and fun.

If you had to start over, what would you have done differently?
Pushed the pace to clear my schedule of previous unfinished personal projects, as running a business like this can be incredibly time-consuming, leaving little time for juggling additional endeavors.


  • Face Masks – $8 to $100
  • Apparel – $20 to $250

Contact Info:

  • Website:
  • Phone: 310-424-8077 or 323-620-5648
  • Email:
  • Instagram:

Image Credit:

Sam Greenmun – Wear It Iz, LLC

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