Today we’d like to introduce you to Mollie Yarsike.
Thanks for sharing your story with us Mollie. So, let’s start at the beginning and we can move on from there.
I grew up in the suburbs of Detroit and often babysat/nannied after school and on weekends. I went to college in New York City and there I nannied for two different families with kids ranging from four months old to eight years old. After graduating from The Fashion Institute of Technology, with a degree in Advertising and Marketing Communications and a minor in Economics, I decided to move to LA for warmer weather and the atmosphere I always wanted to live in.
In the summer of 2015, I was at dinner at a family friend’s house. It was all adults except for their three kids. One child was 7, one 6, and the youngest was 4. The two oldest children were totally fine throughout dinner. They either talked to each other, or kept to themselves. The four-year-old seemed pretty sad the whole night, and once I noticed this I knew that I had to befriend her. We sat near each other at dinner, joked, and had fun. I went home after the dinner, and realized that there needed to be something for kids at adult focused events. The children need to still feel special even though the event is adult focused. This idea then evolved into Black Tie Kids, a wedding and events camp for kids. We provide crafts, games, activities, etc. on site in a separate area so the kids can have fun, and the adults can adult!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Since beginning Black Tie Kids, it has taken a lot of perseverance and persistence on my end. Starting Black Tie Kids at 22 years old took a lot of courage and commitment. I have been making more connections with venues and wedding planners, who are always eager to refer Black Tie Kids. Having childcare at your wedding or event really allows everyone to have a smooth night. From the kids to the adults to the photographer to the caterer. Everyone is a less stressed and is truly able to enjoy their night. Right now, I have a full-time job on top of Black Tie Kids. Having two jobs can be pretty stressful, but because Black Tie Kids is my passion, I make it work. Networking has been key in Black Tie Kids growth and this past year, we have really started to prosper.
Alright – so let’s talk business. Tell us about Black Tie Kids – what should we know?
I studied Advertising and Marketing Communications with a minor in Economics at The Fashion Institute of Technology in New York City. I love kids. I feel less stressed when I am with them, I love talking to them about the latest kid’s TV show, teaching them how to craft, etc. It is truly a lot of fun for me. I will not hire anyone who does not have the same passion as I do. My specialty would have to be that I am not afraid. I am willing to show up to networking events alone and mix and mingle with women who have been in the industry much longer than my 2.5 years. My social media skills have also allowed me to increase my network and visibility as well.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
There is a large collective of LA Wedding Vendors and Creatives. Without this group, I would not be where I am today. These vendors truly support one another and create such a caring community. Also, my dad has been my biggest support system throughout life and with my dreams to create and grow Black Tie Kids.
- $15/Child (18 months and under)/Hour
- $40/Hour Minimum
- Website: www.blacktiekids.com
- Phone: (323) 441-6461
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/blacktiekids
- Facebook: https://www.facebook.com/blacktiekids
- Yelp: https://www.yelp.com/biz/black-tie-kids-los-angeles-2
Amanda Naor Photography
Gary Coelho Photography