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Meet Michael and Corey Hurwitz of Careers In Government in Mid-Wilshire

Today we’d like to introduce you to Michael and Corey Hurwitz.

Michael and Corey started their career in the private sector and together they co-own the nation’s largest Job Board and Career Resource Center for State and Local Government. Their clients include employers in Los Angeles, such as LA Metro, LAX, County of Los Angeles, Santa Monica and Culver City, as well as the largest counties and cities in California and beyond.

Corey assumed the position of President and Chief Operating Officer of CareersInGovernment.com, Inc. in 2011. In this role, Corey has developed an industry-recognized expertise on the challenges of recruiting public service employees. She routinely dispenses valuable guidance to employers on what strategies can be employed to fill lingering vacancies and furnishes both entry-level and veteran job applicants with valuable career advice. Corey has served as a co-presenter and presenter on topics of interest to HR professionals, such as “Managing a Multi-Generational Workforce” present in today’s dynamic workplace.

Corey’s professional background includes serving as Director of Accounts for Hotjobs.com during its start-up years, Director of Special Events for JDate.com, and as a professional educator in Southern California.

At JDate.com Corey created, branded and oversaw all aspects of JDate Events, which provided real-world social interaction for dating prospects. She organized over a hundred events across the country resulting in net revenues of over $2 million in the first year. She managed all business development, membership sales, event sponsorships and accounts and ad operations for JDate.com.

In her role at HotJobs.com Corey helped build the internet start-up to 650 employees and $125 million in annual revenues. As one of the original ten employees, she facilitated an IPO that established a $1.2B market cap for the company. Her responsibilities also included attracting, adopting and retaining customers for the company’s U.S. operations.

Michael oversees and execute all marketing, advertising and social media strategies in connection with the proposed services.

As Careers In Government’s President, Michael Hurwitz is responsible for day-to-day operations, as well as leading the company’s social media and marketing efforts. Over the last 3 years, Michael has played an increasingly prominent role as a speaker in demand at various regional and national conferences (CalPelra, IPMA-WR, IPMA-Int’l, SC-PMA, NCC-IPMA to name a few) sharing his expertise on how best to utilize social media in the public-sector recruitment process. Michael has also overseen the burgeoning growth of the Careers In Government Social Media Networks. To date, our Twitter audience is over 120,000 followers, our Facebook followers exceed 91,000 followers and our LinkedIn followers have surpassed 110,000. We are also active on Instagram, Pinterest, Medium, Digg, StumbleUpon and Quora. Michael has also been instrumental in developing partnerships with leading private sector and Diversity job boards to deliver the widest audience possible of qualified candidates.

Michael’s professional background includes serving as the National Vice President of USA Today Digital Marketing and Advertising and as Executive Vice President of Captivate Network.

Michael was employed with USA Today for more than 7 years. Michael managed a national advertising staff of 12 people with gross sales exceeding $65-million. His department developed and executed multi-platform advertising strategies for Fortune 500 companies in the automobile, packaged goods and entertainment sectors.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We always have struggles! We are married to each other and to our business, and of course to our 2 French Bulldogs, so along the way we have learned to be understanding, patient and most importantly, loving. As we built our business, we took the ups and downs in stride. We worked from home in the beginning and would take walks to LACMA to decompress. We have introduced de-stressing techniques to balance our work and play lifestyle, but along the way, we have grown a successful business and did it all on our own terms.

Careers In Government – what should we know? What do you guys do best? What sets you apart from the competition?
Careers In Government, Inc. is a leader in the advertising and marketing of State and Local Government recruitments over the last 22 years. As a leader in the industry, Careers In Government, Inc. is uniquely positioned to increase public exposure for employers thru the unique utilization of Social Media, Diversity Marketing, SEO strategies as well as partnerships with job board aggregators that will allow us to deliver targeted and qualified job seekers to thousands of our nationwide employers. We are proud to include the largest counties in the nation, such as LA County, Alameda County, Maricopa County to leading cities like Denver, Detroit, Seattle and Austin.

Simply put, we are the only full-service marketing and advertising partner for the public sector.

What moment in your career do you look back most fondly on?
Our proudest moment was recently speaking to both sets of parents about our success and seeing the pride in their eyes and the overwhelming enthusiasm for the business we have developed. We took over Careers In Government from Corey’s parents and they have been instrumental in helping us grow the business and have been helping us from day 1. I personally cannot thank Corey’s mother, Inge, enough. She has been a cheerleader and “consultant” from the very beginning and helped us with a smooth transition when we took over the business.

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