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Meet Jeff Hughes of Visual Contrast in Commerce

Today we’d like to introduce you to Jeff Hughes.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started the company because I saw an opportunity to bring a new perspective to the B to B art world. All of Visual Contrast’s art is designed with the end consumer in mind while also serving the spirit of the artist. Too often art serves the aesthetic and need of its distributor, limiting the scope and creativity of what is out there. The best part of our business model is connecting talented artists in LA with opportunities to share their work on a larger platform. It’s really an excuse to do what I love to do, which is working with artists to create new ways of seeing, sharing and doing.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Although there have been challenges to running my own business it has been a smooth ride so far. I would say the best part of the past year has been connecting with new artists. We’re collaborating with a very talented group of people right now and have some great art in the works!

Please tell us about Visual Contrast.
Our collaborative approach is what’s different. You have me, a curator with a background in distribution, working closely with artists to create works that leverage their talent and my understanding of the market and customer. It’s a great marriage of two perspectives that become one in the work. With that said, we’re never too analytical about things. We let our imaginations run wild and hopefully the fun we have comes through in the playful nature of our exhibitions.

If you had to go back in time and start over, would you have done anything differently?
Starting Visual Contrast is one of the best things I have ever done. I think with hindsight there is always the temptation to want to go back and change things however my approach has always been a very positive one. I think you learn more from the challenges and obstacles you encounter along the way and with that said I don’t think I would change anything!

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