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Meet Diyou Wu aka Decue Wu in Glendale

Today we’d like to introduce you to Diyou Wu (aka Decue Wu).

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was born and raised in China. I came to the US when I was 22 years old, just graduated from college, and accepted to the MFA program at MICA, majoring Illustration Practice. When I was in college, my major was Digital Media Arts.

I spent a lot of time on drawing fashion illustrations in my spare time. Gradually, people discovered my artwork on social media and some tried to hire me to create editorial illustrations for magazines and other publications. I realized working as an illustrator might be a way to make a living and pursue my real passion, so I applied to graduate school in the US. I have been working as an illustrator and designer in various creative agencies and also working on freelance projects since 2014 after I earned my MFA degree.

After living and working in Boston for two years, I moved to Los Angeles in 2016. I like to be around creative people, and the surrounding nature gives me a lot of inspiration. I enjoy LA’s weather, plants, sunset, and the artist and craft community. I created a lot of illustrations inspired by west coast homes, my neighborhood, and great Los Angeles County. Currently, I have a range wide of clients all over the world, and my work has been featured in numerous media publications.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I think my career has been quite smooth, and lucky, but every person faces setbacks once in a while. I sometimes have periods where I feel too self-critical and negative about my work. I’m usually unsatisfied to some extent with the work I’ve finished. I always think there are better ways to execute.

I modify or innovate on my illustration style from time to time, in order to adapt to different clients and areas, and I also experiment with various ways to enhance my creative thinking and process. I think all of this has helped me to improve my skills and work.

But since I moved to LA, I’ve slowed down a bit and have been taking things at my own pace. I want to focus on enjoying my life, traveling, and being close to nature to relax my mind and boost my creative process.

We’d love to hear more about what you do.
I am an illustrator. My work focuses on fashion illustration, lifestyle and editorial work. My work has been featured by several brands and publications including Louis Vuitton, Armani Exchange, Airbnb, The New York Times, Time Magazine, Vogue, etc, and has been exhibited around the world. I enjoyed what I do.

I like working on editorial projects; it challenges me to think creatively and broadly. Most of all, I like to step out of my comfort zone and continue to grow into the artist I’ve always dreamt of being.

What were you like growing up?
I grew up in a city in the very south of China – Shenzhen, just next to Hong Kong. I have been influenced by my mixed culture and languages, includes Mandarin, Cantonese, and Hakka.

I was a very curious child, but also easy to give up on things. I have taken piano classes, Taekwondo, Chinese traditional ink calligraphy, drawing, and dancing… but drawing has been the only passion that’s remained constant.

I feel so grateful for my parents who always support me in throughout my passions and hobbies. They encourage me to pursue my art dreams and have always been proud of what I do.

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