Today we’d like to introduce you to Alex Morehouse.
Alex, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Myself and Iris (my best friend/roomie) started TGS as a blog because we wanted to share our real, crazy, food and adventure centered lives as best we could through photos and a couple short stories about our times with rad photographers & super cool boutique owners!
A few months later, our position has shifted a bit! The Gypsy Shack is now not only a blog, but I have turned it into a collaboration hub for creatives and businesses seeking aid in content, promotion, or potentially growing into omni-channel sales! We host workshops, classes, meet-ups, family vacations, amongst other fun things! I’ve launched our no height, weight, or measurement required Talent Agency and also have started our own monthly publication ARCHIVE. I’ve spearheaded TGS as our CEO/founder and “Lead Collaborator,” and I am so excited for the magic that’s about to happen!
Our photographers, MUA’s, stylists, videographers, models, etc. have helped me build content and have helped in bringing The Gypsy Shack to life! I couldn’t have done any of this without the help of all of these amazing and talented people!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The biggest struggles seemed to be taking our blog to what it is now – I had no intention of a company being born out of a food blog so there are things constantly popping up that need to be addressed or taken care of – it’s a constantly changing and evolving project which is exciting while challenging! We originally expected no more than 10 collaborators to come on board but now we’re at 400+ which isn’t quite what I expected when building the site!
Please tell us about The Gypsy Shack Collective & Talent Agency.
What we specialize in is content creation, but more importantly creating a community that aids growth, learning, positivity, diversity, and teamwork. Our talent agency has no height, weight or measurement requirements and we don’t have a “plus size” division – we have men and women and if a transgender person is added then I’ll ask them who they want to identify as or if we need to create a third category we will do so. We believe in representing EVERYONE not just society’s idea of the “perfect” man or woman. This helps us stand out increasingly because we’re going up against a lot of other amazing agencies that are well established but not founded on our core ideals and beliefs. It’s been amazing hearing the stories of the people who apply because we’ve given everyone a chance to chase their dreams…. not just those above 5’9″ with a 23″ waist!
Do you look back particularly fondly on any memories from childhood?
My favorite memory was probably our family vacation to Tahiti. Everyone was there; my parents, aunts and uncles, cousins, grandparents. It was beautiful and we stayed on the islands for around 2-3 weeks on little huts right above the water.
(Striped shirt photo) Photographer: Lizzie Steimer // (hat and two piece photo at beach) Photographer: Jon Cruz (other two photos backlit) Photographer: Natalie Dunn