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Meet Alana Frazier of God Thinks I Am in West LA / Playa Vista

Today we’d like to introduce you to Alana Frazier.

Alana, can you briefly walk us through your story – how you started and how you got to where you are today.
God Thinks I Am is a prayer and dream manifested. It is God’s message and art through me.

My journey in starting the brand began with an immense desire to not only discover but to beautifully walk in the purpose God specifically designed for me. It’s quite fascinating because I knew even before my purpose was revealed that I wanted to help women feel beautiful … as though we are God’s personal masterpieces (even on our worst days), providing an unwavering and authentic source of confidence for women all around the world.

In suffering from my own personal insecurities, not necessarily representing the prototype of the societal standard of beauty, while simultaneously living in a world that profits off the aforementioned, I wanted to provide a rebuttal to self-deprecation, a source of truth and matter of fact against limiting beliefs.

And so, I gave birth to a movement — A women’s empowerment + apparel brand for the modern and creative woman of faith. Our pieces help women normalize higher levels of thinking, feel like art and view ourselves through the lens and perspective of how God sees us, which is beautiful, worthy, powerful, brilliant, capable, and limitless among so many other descriptors.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
When I was praying and asking God to identify my purpose, I had no clue that it would result in my being an entrepreneur. I work in advertising in a creative corporate setting where there is structure … a blueprint … a team … resources … money … room for failure … and accountability. None of which is provided to you as a first-time entrepreneur. To say it was intimidating to embark on such a journey, coupled with the responsibility of doing God’s work, not just at a novice level but with supreme excellence, would be an understatement.

I had to develop my sense of self in knowing and believing that I am capable of doing such works. That even though I may not have viewed myself as an entrepreneur, God had chosen me to become one. I spent a lot of time in prayer and had to remind myself that my purpose was greater than my fear.

So let’s switch gears a bit and go into the God Thinks I Am story. Tell us more about the business.
God Thinks I Am is a state of mind. A platform for women to self-actualize and celebrate God’s creation of us. We operate as an empowerment blog while maintaining a clean, stylish and minimalist online store with apparel and accessories to help women feel more confident about ourselves.

We are especially known for creating feminine, faith-based apparel, with studio finish photography and branding, and beautiful aesthetic — which was intentional from day one for many reasons, including our goal of being the Zara of our category, and to one day be sold in Nordstrom.

As a brand owner, I’ve been most proud of being recently mentioned in the September 2019 issue of ELLE Magazine, being a finalist in Saks Fifth Avenue’s emerging design contest, and hosting an in-person event to launch ‘Then, God Made Woman,’ where we displayed images of women in our collection as though they were pieces of art, at a private showroom in my hometown of downtown Detroit.

We’ve also done beautiful things editorially, including introducing ‘GTIA Muse,’ a celebratory arm on the blog of incredibly stylish and purpose-driven woman of faith who represent the real-life versions (on an amplified level) of the women whom ‘God Thinks I Am’ was intentionally created for. And, for our readers to see themselves in these women — the effortlessly, cool woman who is creative in thought and style, and most importantly is led by faith. We’ve featured TyLynn Nguyen, designer, wife and mother of three, and Natalie Manuel Lee, wife, fashion stylist, and creator/host of ‘Now with Natalie on the Hillsong Channel’ (both of Los Angeles), and Deun Ivory, art director, author, photographer, co-founder, and speaker who is passionate about visually telling the stories of women of color.

Lastly, from an editorial perspective, I’ve written poetry on women in the Bible, and a love letter to the women of the God Thinks I Am community,​all of which can be read on the blog.

Has luck played a meaningful role in your life and business?
Favor and hard work, rather than luck, have been everything to the growth of God Thinks I Am. It has been the lightening path, and guide for the journey I’ve been on. One that I am immensely grateful for.

Pricing:

  • Prices range from $24 -40

Contact Info:


Image Credit:

Kaye McCoy
Jessica Kobeissi
Shaylin Jones

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