Today we’d like to introduce you to Aaron Weiner.
Aaron Weiner, CCIM, CPM, LEED AP, can you briefly walk us through your story – how you started and how you got to where you are today.
In 1980, I transitioned from a brief stint in the music industry into my father’s commercial real estate development business. After spending a two-year apprenticeship under his tutelage at a community shopping center he built in Northridge, CA., I transitioned into third-party commercial property management. Over the next 25 years I worked for major brokerage firms and private developers managing portfolios of retail, office, and industrial properties of all sizes and with a range of ownership profiles, from individuals to major institutional investors.
Throughout my career in property management, I was ownership’s primary liaison with tenants and I administered to their leases. It was early in my career that I came to realize that tenants are getting the shaft everyday — not necessarily by landlords leveraging their advantage unfairly but often self-inflicted by the tenant’s themselves, Surprisingly, many don’t grasp the proper, businesslike approach to dealing with their landlord and are not aware of the many nuances of a lease agreement that could be effectively negotiated to level the playing field.
In 2010, after being laid off in the “Great Recession”, I declared to the world that we were at the dawning of the age of the independent professional, and set my own tenant representation brokerage practice. This was a bold decision, not just representing a shift into a different sector of the commercial real estate industry, but putting me in the realm of professional sales, a role that I did not consider my strength. I was very fortunate to have been recommended to Sandler Sales Training and quickly adopted their counter-intuitive, psychological approach to selling.
During my eight years as a tenant rep broker, I have represented businesses in varied industries including law, accounting, insurance, virtual reality, aerospace manufacturing, indoor recreation, fashion and beauty, and parking lot management.
After a couple of years operating independently I joined Bailes & Associates and in June, 2016 moved my practice to The Tenant Group.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Commercial real estate rises and falls with the economic cycle. Layoffs and job transitions are therefore a fact of life. After being laid off by a small shopping center developer in the devastating real estate recession of the early ’90s, I returned to what is now CBRE to manage a portfolio of REO — bank owned – assets. That was a very interesting time in the industry.
While I boldly started my own brokerage practice in early 2010, I struggled to fill my pipeline. I came to realize that being in the trenches with fellow salespeople fighting the daily battle for respect and business opportunity was important and I joined a small brokerage firm.
My fortunes turned almost immediately.
As is the case for salespeople in all professional service fields, doing the business is easy — it’s getting the business that’s hard. That is the challenge that a real estate broker faces every day.
So, as you know, we’re impressed with The Tenant Group – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
I moved over to The Tenant Group in 2016. It was a more energetic firm and enjoys a great reputation in the Los Angeles market; besides, I loved the name of the company! Just saying where I work tells half the story of who I serve.
I act as the tenant’s advocate in all things commercial real estate. Evaluating their business and working collaboratively with decision makers to identify the submarkets that are best suited to their enterprise. Searching the market for available space that meets their guidelines, spearheading the lease negotiations, and overseeing the final lease contracts. But my services don’t stop there. Every business move involves the expertise of many service providers including architects and designers, furniture dealers, general contractors, telecom providers, accountants, lawyers, insurance brokers and movers. And that is just naming a few off the top of my head. What I have become known for is my deep stable of resources that my clients can tap into to provide any necessary assistance to insure the move goes smoothly and has a happy ending.
My relationship with my clients doesn’t end with their move in to their space. As their advocate, I coach them and occasionally take the lead in dealing with lease administration and landlord issues that they encounter during their lease term.
I write a monthly e-newsletter — a blog, really — titled “Lease Intelligence” that addresses a single subject of interest to commercial tenants. It is a one-minute read addressing topics ranging from tips on lease language, market conditions, and insights into landlord behavior and strategic approaches to picking a location. It is free and takes just a few seconds to sign up on my personal website, www.weinerproperty.com.
- Address: 12301 Wilshire Blvd. Suite 520 in Los Angeles, California.
- Website: www.tenantgroup.com
- Phone: (213) 542-0032
- Email: firstname.lastname@example.org
- Twitter: Aaron_TenantRep
- Other: www.weinerproperty.com