Today we’d like to introduce you to Candice McFashion.
Hi Candice, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Every since I was a little girl, I’ve had a passion for lip gloss. I would go to the beauty supply store and rack up on the cherry, strawberry and grape lip gloss in the roller ball tube. I remember being so obsessed with lip gloss that I always had it on my lips and on hand. My friends can testify to this. (laughing) My love and passion for gloss continued throughout my teen and adult years. Fast forward to 2012, God planted that seed of desire to start my own beauty line and provide healthy and affordable lip products to lip lovers just like me.
I researched the industry thoroughly and learned how to make lip gloss but I had to put the project aside to later pick back up in 2019. I believe there is a season for everything and God’s timing is always on time. There were so many life lessons and experiences between 2012 and 2019 that were so pivotal to the woman I am today. If I started my beauty line, Captivating Candy, in 2012, I would have just sold lip gloss. The woman and business owner I am today sells an experience- a transformation. I was that young lady going to school wanting to look and feel beautiful while also juggling the many hats and responsibilities in life. My lip scrubs and lip oils offer an element of self-care which is the best care. My lip gloss can be used as a tool to boost confidence and embrace boldness. It’s a lifestyle!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Building a brand takes passion, creativity and a lot of hard work. Anything valuable will not be easy. There has been trial and error as expected. However, those moments are lessons. And those lessons resulted in improvements from production to packaging and marketing. There is no handbook on how to successfully build your brand. Everyone’s company is unique and although a person can be coached and consulted, no one can tell you how to run your business like you can through time and experience. There are weeks when sales are flowing and there are days when it’s really quiet and slow. Instead of obsessing over the quiet days with low sales, I use that time to read more, brainstorm on more ideas, marketing tactics and improve my brand overall. Obstacles are apart of the journey. It’s all about how you look at it. I like to look at a challenge in the face, put on my lip gloss, and boss up!
Thanks – so what else should our readers know about Captivating Candy LLC?
Captivating Candy is a beauty and cosmetic brand online which enriches, enhances and exhilarates presence and confidence. My mission is to inspire and encourage women and young girls to be confident in all they do, love and treasure themselves no matter what! “Keep it Sweet” is our motto. Lip gloss is captivating. It’s a beautiful accessory to an already confident and compassionate soul. Our beauty products not only make you look good but feel good about yourself too! We have a self-care lip kit with honey and sugar lip scrubs to rid the dead skin cells. Lip oil should be applied after exfoliation. We have lip oils made of rose petals and lavender buds.
Our rose lip oil is infused with organic rose petals that are great for the skin. The lavender lip oil aids the nervous system improves sleep and reduces anxiety. Consumers have the right to know the ingredients in these beauty products and be comfortable knowing the products used on a daily are not of harm but helpful. Our products are made with vegan and cruelty-free ingredients including natural oils that nourish and moisturize the skin. Our glosses are very hydrating and long-lasting. In addition to natural healing ingredients, our beauty products are made with lots of hard work and love. There is a variety of glosses to choose from depending on your flavor. We have hydrating clear, glitter, nude and pigmented glosses. I’m very grateful to all of our candy girl customers for not only trusting CC with their beauty regimen but riding with us along this journey of establishment and growth worldwide.
Is there a quality that you most attribute to your success?
Creativity is an important characteristic when it comes to our success. Our brand is an experience so constantly inventing new and inspiring content and product is important when keeping the brand fresh and exciting.
- Lip Gloss: $5 – $8
- Lip Scrub: $3
- Lip Stick $12
- Accessories & Bundles: $5- $20
- Email: firstname.lastname@example.org
- Website: www.CaptivatingCandy.com
- Instagram: instagram.com/captivatingcandy
- Facebook: facebook.com/captivatingcandy