Today we’d like to introduce you to Heidi Rojas.
Heidi, we appreciate you taking the time to share your story with us today. Where does your story begin?
I am a first-generation immigrant raised in the suburbs of Chicago, IL by a Cuban father and a Guatemalan mother. My parents are amazing! They moved to the US when they were Kids, met and fell in love in East Lansing, MI and started a whole new life with verylow resources and high aspirations. They became an incredible team and worked super hard, giving me and my brother amazing resources and opportunities to pursue our passions. I got all the love and all the pep talks and encouragement a girl could ask for! And in return they had to put up with a lot as I started singing and dancing before I could talk and wrote my first of hundreds of songs when I was eight years old. In high school I recorded several original songs and toured the Midwest as an independent pop artist. I got a bachelor’s degree in Business Administration and a concentration in Marketing for Music & Entertainment from Baylor University and moved to Nashville, TN to pursue a professional career in the music industry. After working at Warner Bros. Records/Word Entertainment for a year, I left Nashville to pursue an artist/songwriting career in Los Angeles. Looking back on that and thinking, wow I must have been crazy, I knew two people in the entire city. But. here I am and so grateful to 24 year old me for taking that huge risk. Mostly, I’m thankful to my parents for all the hard work and sacrifices they made to help me get here.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Well, I should say I was raised in a pretty religious (Christian) Latinx home in a mostly white neighborhood. There were four Latinx kids and two black kids in my high school of over 4,000 students. It was tough growing up with my brother and I being the only brown kids around. At a very young age I learned from kids and even teachers that I was different and that being different was not a good thing. I poured my angst into music and dance and that only seemed to make things worse at school. To be fair, I did myself no favors selling my EP (of a few Christian songs I had recorded) all around school to my classmates and talking about how I’d be a big pop star someday (LOL). Deep down I always knew that being my own person and starting new trends would get me farther in the end than following others. Being the only one following the trend and getting chewed up along the way was lonely, but trying to fit in never felt right and never worked. Therefore, I struggled a lot with bullies and mean girls, which cut pretty deep for me at the time. It was rough and it got pretty ugly. It wasn’t until I moved to Nashville that I got so sick of being upset by it all that I decided to embrace all of me for good. Lots of therapy later and feeling so much more at home in LA, I feel great and am thankful for those experiences.
Appreciate you sharing that. What else should we know about what you do?
I started in LA with two contacts, writing songs with anyone who would write with me. Now I have since my own business, Heidi Rojas Music, which focuses on three segments of; songwriting, coaching, and artist development. As a songwriter, I have co-written 2 #1 UK hits, Little Mix’s “Wings” and Cheryl Cole’s “Crazy Stupid Love” as well as many other notable releases. I have collaborated with many artists including Little Mix, Pitbull, Allen Stone, Cheryl Cole, Natasha Bedingfield, NKOTB, Sam Feldt, and Dove Cameron to name a few. My music has been featured on television shows and movies including American Idol, The Voice, Glee, Dancing with the Stars, So You Think You Can Dance, The View, GMA, Pitch Perfect 3, and others. I have also written and recorded commercial jingles for Target and other brands. I committed to writing songs that would help young artists like me feel brave and empowered regardless of what they are being told.
As a coach, I work with artists from all over the world, in English and Spanish, helping develop their voice, their songwriting, and their live and studio performances. I aim to be a strong mentor and a solid resource into the music industry for my students. Lastly, I most recently dove headfirst into artist development, helping talented artists from the songwriting process to releasing their music commercially and introducing them to record labels. My partner Lauren Christy (Avril Lavigne, Dua Lipa, Bebe Rexha, etc) and I recently developed an incredibly talented Australian artist named Tassia Zappia. Her first single “You Don’t Want Me” comes out on Republic Records April 2nd/this Friday. We shot two music videos the day before the Covid-19 statewide shut down. That record deal was signed last year during the height of the pandemic. We’re very proud and very excited for the world to hear Tassia’s music. Lauren and I are also working with a Latin artist that we are crazy about and plan on introducing to labels this summer. Music has gotten me through the toughest times of my life. I am so proud to be a Latina in the music industry, hopefully breaking some glass ceilings and helping put music out there that helps people get through their own tough times.
How do you think about happiness?
My family makes me happy. My husband and I have a two year old daughter and a nearly six months old son. Also, we have a little dog who never stops barking. My parents live next door, so it’s always a loud party around the house. There is a lot of singing, dancing, and cooking going on regularly.
- Website: www.heidirojas.com
- Instagram: heidirojasmusic
- Facebook: heidirojasmusic
- Twitter: heidirojasmusic
- Youtube: heidirojasmusic
First shot is Kaylin Mae Photography the rest are unprofessional home shots except the green one of me in the studio is Jenn Edelson.
What to check out next:
Aleasha Bahr is a sales & marketing strategist known for showing introverts and ambiverts the Secret Art of Subtle Selling. She personally sold millions in revenue while discovering introverts are usually top sales people – as soon as they stop trying to act like extroverts. We’ve partnered with her to produce Introverted Entrepreneur Success Stories. Check out episode 1 below: