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Meet Chapo

Today we’d like to introduce you to Chapo.

Thanks for sharing your story with us Chapo. So, let’s start at the beginning and we can move on from there.
I got started back in 2012 (junior in high school), I used to freestyle around school in the lunchroom, football and basketball practices. My friends and teammates in school would encourage me to take it seriously so I started making songs and putting them out on YouTube. A local artist (EastGawd Seli) in the city reached out to me to collaborate on a song called ‘Bars Ain’t Nothin’ which took off and did better than we expected. I was going by T-Raw at the time.

Fast forward to 2015 I dropped my last mixtape ‘I Owe You This’, I was going by T-Rell at that time. I was young minded and very conflicted on whether I wanted to do music anymore. I wasn’t making beats, engineering, or making my own music or really interested in doing it at all at that time. I didn’t have the hunger anymore so I took some time off in order to find myself. Now, fast forward to the end of 2018, I go by CHAPO. CHAPO is a hard-worker, determined, motivated and doesn’t take no for an answer. When people see me, they see CHAPO and see the brand and business I am currently building and striving towards. Since then, I’ve taught myself how to produce and engineer my own music. In that same time, I linked back up with EastGawd Seli and we collaborated on a mixtape ‘No Pressure’, which also did better than expected and it gave me my hunger, passion and drive back to go all-in with my music.

Me and EastGawd Seli decided to create a team of artists that produce, engineer, promo, etc. called Sounds of the East. 2019 is when Chapo really emerged as an all-around artist. I dropped singles paired with music videos and had opportunities to perform in front of crowds each month for the whole year. I was promoting myself as much as I could through social media, radio and podcasts appearances, networking events, music workshops, launching my own brand merchandise, posting posters around the city and in LA as well to expand my reach outside of Las Vegas. Now I’m here doing this interview with you guys so I guess you could say I’m promoting myself in the right way and it’s all aligning in my favor.

Has it been a smooth road?
Yes it’s a smooth road but it’s the toughest road and it’s been struggles along the way and there still is. I think a lot of it comes from the lack of support for local artists in Las Vegas. That’s my toughest challenge, I don’t think the city is used to having people or creatives that are talented or musically inclined. Although the city does have a lot of talent, not saying we don’t, but I’m trying to be the artist to break that door down so that we become an entertainment capitals and united like Los Angeles and Atlanta.

Can you give our readers some background on your music?
I am my brand and business. I make beats, engineer, sell and design my own merchandise, creative direct my own music videos and assist with direction for other artist’s videos. My business has a lot to offer and is aspiring to those under me that want to use themselves as the heart of their brand and their own business.

How do you think the industry will change over the next decade?
I see my industry being a staple in the game. There’s so much I want to give to the game. I feel like a lot of the youth is being led in the wrong direction currently and I feel what I stand for, what I believe in, is going to stick and guide people towards the right path. I feel like the next 5-10 years artist that are inspired by me are going to set a new standard of being able to self produce and self- engineer music, and direct videos. I see myself having my own label and a creative partnership with a major label. I see more artists being involved in other things that are separate from music.

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Image Credit:
Cordera Burns

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