Today we’d like to introduce you to Brandon Wollner.
Brandon, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
What You Want Productions started out from a need to provide quality events. The idea came to us sitting in the back of a van. We were at an event discussing how poorly the stages, sound, and visuals were executed. While discussing this someone brought up the fact that we could sit there and complain about it or simply do something about it. So we did just that. A few months after that discussion we threw our first event. There was a lot of learning to do in those short months. While initially starting out as a self-taught DJ, I took it upon myself to learn every aspect of event production. I went from a DJ to sound guy, to promoter, to VJ, and ended up as a business owner. In the beginning we started out small doing outdoor desert events and then grew into providing services for all types of parties, events, corporate gatherings, and even film festivals. The early years our company focused on doing solely electronic music events and hiring DJs to spin at these events. That changed drastically when EDM became mainstream and Los Angeles started shutting down events in 2010. From that we decided to shift gears and open ourselves up to visuals, staging, as well as include all forms of events. For now, we have taken a back seat to throwing our own events, only about one per year, and evolved into a service company that focuses on bringing our clients what they want.
Has it been a smooth road?
Definitely not. If you have ever tried to throw an electronic music event in Los Angeles, you know there are many difficulties and road blocks. In fact, what we used to do was considered illegal. I thought this was absurd considering Footloose hinted on the power of dancing back in 1984. All we were interested in was creating a safe, exciting, and visually appealing atmosphere for people like us to dance to electronic music. Thinking that and doing that were not the same. No one wanted to give permits, no venues wanted to be associated with “Raves”. No business entity wanted to be involved with sponsors. Basically no’s all around. On top of the legal issues and setbacks, there was a lot of learning, dealing with shady business people, and figuring out where our place was in this industry. It is a very competitive out there and everyone wants to take credit when an event “goes off”. Similarly, when the events get canceled or do not have a good turnout, no one wants to be associated with anyone involved. This makes it a tough business to be in and I have seen a lot of the companies we have worked for go under. This was the struggle for quite some time. Then like magic, the EDM/Underground music scene was accepted. Now there are more parties than ever, club events every day of the week, and large outdoor festivals three to four times a week during the summer. We have put a lot of hard work to become the company we are today and hope to keep people dancing well into the future.
So, as you know, we’re impressed with What You Want Productions – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Our company is an event service company. We provide sound, DJs, VJs, visuals, projectors, videography, and more for all types of events. We specialize in custom visuals and graphics, projection/LED mapped stages, and creating memorable experiences for all types of occasions. The way we set ourselves apart is by creating a quality and custom product for each event. For instance, if you have a wedding we offer custom playlists, graphics, slideshows, and setups that suit the clients’ requests. No two events, or rooms at the same event, are the same. The next step is to provide a quality service every time. When you hire us, we make sure you are well taken care of, everything is clearly set out in advance so there are no surprises, and we double and triple check our work. This is one of the points we are very proud of for our business. In 10+ years of doing business we have never not hit our mark. If we say we are going to provide a service, we do, no excuses. We are also proud of the opportunity to work with so many companies that strive to provide amazing EDM events across Southern California. It has been a great journey working with hundreds of artists, venues, locations, and people to make these events come together. Lastly and probably the most important, is when you have done all the hard work, put in the hours, setup everything, and the guests start to pour in, there is a moment in the night when the lights are scanning the crowds, the DJ is dropping an amazing track, our visuals are on massive screens, and everyone is dancing. That moment when everyone forgets their egos, forgets their jobs, forgets their worries, and come together to enjoy the night, that’s what we are most proud of, being able to provide that escape for people.
Let’s touch on your thoughts about our city – what do you like the most and least?
Chatsworth is an amazing city. The people here are so friendly, the food is so good, and everything is very close and convenient. It is great that we have so much nature, animals, birds, hiking trails, but are still only 30 min from Hollywood. I love being able to walk my dogs down the street any time of day and not have to worry about anything. The only thing I would change, if I could, about Chatsworth is the WIND. Other than that, it is wonderful.
- Event Packages start at $500
- VJ Packages start at $250
- DJs available for $75 per hour and up
- Website: www.whatyouwantproductions.com
- Phone: 818-407-1289
- Email: email@example.com
- Instagram: instagram.com/whatyouwantprod/
- Facebook: facebook.com/wywprod
- Twitter: twitter.com/whatyouwantprod
- Yelp: www.yelp.com/biz/what-you-want-productions-chatsworth-2
- Other: www.youtube.com/user/WhatYouWantProd