Today we’d like to introduce you to Alex Luciano.
Hi Alex, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I was born and raised in Brooklyn, New York where hip hop was a huge part of my life. Everyday I would wake up to the sounds of the Notorious B.I.G/Tupac/The Wu Tang Clan/The Fugees etc. playing on the radio. It didn’t take long before I realized what I wanted to do with my life. I remember hitting up the music spot everyday after school where one of my good friends would work just to cop a few instrumental CDs for $5. Those were the days. I started to write rhymes and rehearsing them over and over at the age of 12, Trying to remember bar for bar so I can spit them to my friends at school the next day. My passion for music grew stronger and stronger as I got older. Hearing these amazing but rugged beats that were being produced by the most talented heavy hitters in the game (Dj Premier, Ski Beatz, Alchemist, 9th Wonder, Swizz beats, Timbaland) I mean the list goes on and on.
Learning from the biggest rap/producer titans in the game made me want to go harder everyday. Throughout the years, I decided to take music serious and went to school for audio engineering/production in 2011. I was working at Universal/Def Jam at the time as a Maintenance Supervisor and got to meet A group of amazing talented individuals who gave me a shot and decided to work with me behind the scenes. Nothing was promised but they gave me the fuel and I kept going with it. Today I am working with upcoming artists/producers who have the same dreams and passions that I have for music. Over the years, I’ve learned that if you want something, you have to be willing to fight for it and sacrifice a lot in order for you to succeed.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
My journey with music was never easy. Though at times I felt like giving up, I didn’t. I remember quitting music a few times in my life due to financial struggles. My daughter was just born and I needed to make money to support her. Every single dollar I made went to my daughter, rent and bills. In order for me to make music, I needed equipment but could not afford it. So I decided to quit making beats and just save money for the studio to record my songs at the time. I met my mentor Mike Dulsky a.k.a Lex Luthor back in 2005. He taught me everything there was to know about engineering/Producing and industry tips at no charge. He used to charge $20 an hour for studio time and that was great for my budget. I remember I would bang out at least three songs in 2 hours. I came prepared every weekend, Pen and pad in hand, beats and money. I decided I wanted to do more than just write and record songs. So Lex taught me how to produce and layout an entire beat using certain software and hardware.
As you know, we’re big fans of Illmassacremusic. For our readers who might not be as familiar what can you tell them about the brand?
I started my production company Illmassacremusic back in 2016. We sync license our music for tv shows, youtube series, indie projects, etc. What makes Illmassacremusic different from others is that we try to focus on what the artists/clients need for their projects. We simply give them a sample of what we have to offer on our website under our production catalogue. I am most proud of our hard work and dedication to our clients and our Merchandise that will be releasing soon in 2021. We are always looking for new clients. Whether they need production for their upcoming projects, singers, rappers, directors, etc. We also work with post-production, Stop motion animation, sound fx and so much more.
Do you any memories from childhood that you can share with us?
My favorite childhood memory was being at grandmother’s house. Surrounded by music all the time. I had a cousin who would make me mixtapes every month loaded with multiple genres of music. I believe that’s what pushed me and gave me the drive to keep going with music. I still think about to this day. That and also watching Batman at my grandmother’s house.
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