Rising Stars: Meet Dhamar Lambaren of Las Vegas

Today we’d like to introduce you to Dhamar Lambaren.

Hi Dhamar, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Being Mexican American has also played a huge role in my journey. Growing up between different cultures and having lived in Mexico, Los Angeles and Las Vegas. I’ve always felt connected to both sides of my identity. Over time, I realized that my perspective was something worth sharing not just as a creator, but as a storyteller. I wanted to create content that could be beautiful and entertaining while also having meaning behind it. But my journey started long before I thought of myself as a content creator. Activism and community work have always been an important part of who I am. I’ve participated in community service, protests, written letters to the courts, and helped translate documents and information for immigrants who didn’t speak English fluently. While I was doing that work, I was also using my platform to share educational posts and information that I felt people should know about. Over time, I realized I didn’t have to choose between activism, education, and creativity. I could create a world where all of those things existed together.That became the foundation of how I create today,combining education and culture with fashion, makeup, lifestyle, and visual storytelling. I want my content to be beautiful and entertaining, but I also want it to make people think, learn, feel represented, or see something from a different perspective.I started with very little mostly my phone, ideas, and the willingness to put myself out there. I learned by doing. I experimented, made mistakes, studied what worked, taught myself how to create better visuals, and continued putting myself in rooms and situations where I could learn something new. A huge part of my growth has been learning how to take risks. I’ve learned to create opportunities for myself rather than waiting for someone to give them to me. That has meant taking the leap even when I was scared, questioning whether I was making the right decision, or wondering if something was even worth pursuing. I’ve realized that sometimes you have to move before you feel completely ready. As my audience grew, so did my vision. I’ve been fortunate enough to work with brands and companies including Levi’s for Vogue, Pro Club, Puma, L’Oréal, Garnier, Zumiez, and others. But beyond the brand opportunities, each experience has taught me something about storytelling, branding, production, and the business behind creativity.That mindset eventually led me beyond simply being a content creator. I became increasingly interested in the creative direction behind content why something works, how a story should be told, how a person or brand can present themselves, and how an idea can become something people genuinely want to watch and connect with.More recently, I’ve been stepping into creative direction and social media strategy while continuing to build my own platform. I’m learning how to take the same instincts I’ve used to build my personal brand and apply them to other people, brands, and creative projects.
Today, I see myself as more than an influencer. I’m a digital creator, model, storyteller, activist, and creative director in the making. A big part of that vision lives within La Esencia de Dhamar. My essence, my world, and my visions. The creative universe I’m building around myself. It represents the different sides of me and gives me the freedom to explore fashion, beauty, culture, lifestyle, travel, experiences, education, and storytelling while staying connected to my Mexican American identity.
I don’t want to create just for the sake of creating. I want to build something that feels like me and gives other people permission to embrace all the different parts of themselves too.I’m still figuring things out and growing every day, but I think that’s part of what makes the journey exciting. I don’t have everything mapped out, and I don’t think I’m supposed to.I started with a phone, an idea, a desire to make an impact, and the courage to put myself out there. Everything since then has come from taking initiative, being curious, taking risks even when I’m afraid, creating consistently, and believing that I can build something bigger for myself.And honestly, I think I’m just getting started.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
One of the biggest struggles has been figuring out who I am while also trying to build something for myself. I’ve explored different careers, creative spaces, jobs, and opportunities, and sometimes I questioned whether I was doing too much or whether I should just choose one path. I’ve had moments where I wondered if what I was building was actually going to become something or if I was wasting my time. challenge has been balancing everything I care about. I’ve wanted to create, model, learn creative direction, stay involved in community and cultural work, build my own brand, work, and still have a life outside of all of it. Sometimes it has felt overwhelming trying to figure out what deserves my attention and what direction I should take next. The struggles have made me more intentional. They’ve taught me resilience, independence, and the importance of trusting myself.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
My work lives at the intersection of creativity, culture, education, and storytelling. I’m a digital creator, model, storyteller, activist, and emerging creative director. I specialize in creating visual content that blends fashion, beauty, lifestyle, culture, and real experiences with a deeper story or message behind them.
I’m known for bringing different parts of myself into my content. One day that might look like fashion or beauty, another day it might be an educational post about Mexican American culture, identity, or something happening in my community. I also love creating visual storytelling through photography, video, behind the scenes content, travel, and experiences. I think what makes my work different is that I’ve never wanted to put myself into just one category. I don’t want to be known only as a beauty creator, a fashion creator, or an activist. I’m interested in all of those things, and I believe they can coexist. My activism and community work have also influenced the way I create. Before I fully understood that I was building a platform, I was already involved in community service, participating in protests, writing letters to courts, helping translate documents for immigrants who didn’t speak English fluently, and sharing educational information online. That naturally became part of my voice as a creator. I didn’t post much about it but I did a put in the work outside of social media. Shared just enough. I’m also passionate about creative direction. I love thinking beyond the individual piece of content and asking: What is the story? What should this look and feel like? Why would someone stop scrolling? How can a person, brand, or idea be presented in a way that feels authentic but still makes an impact? I’m beginning to bring that perspective into social media strategy and creative projects for other people and brands. One of the things I’m most proud of is that I’ve been able to create opportunities for myself instead of waiting for someone to give me permission. I’ve taken risks, reached out, put myself in rooms where I didn’t always feel completely ready, and turned ideas into real opportunities. I have experienced a lot at a young age and ready for more! But honestly, I’m most proud of the fact that I’ve continued building even when I didn’t have everything figured out.
My biggest personal project is La Esencia de Dhamar my essence, my world, and the vision I’m creating around my work. It represents the freedom to bring all of my interests together: fashion, beauty, culture, lifestyle, travel, experiences, education, activism, and storytelling. I want it to feel like stepping into my world rather than simply looking at another social media page. What sets me apart is my perspective. I’m not trying to recreate what someone else is doing. I’m constantly asking myself how I can take an idea and make it feel like me. I’m willing to experiment, take risks, learn as I go, and evolve.I’m still growing into the full vision, but I think that’s part of what makes my work exciting. There are ideas I’ve had for years that I haven’t even brought to life yet. I know there is so much more I want to create, and I’m building toward that one idea at a time.
Ultimately, I want my work to make people feel something whether that’s inspired, represented, educated, entertained, or simply curious. I want people to see that you don’t have to choose one version of yourself. You can build a world that holds all of your passions, experiences, and identities at once.

What do you like and dislike about the city?
I was born in Las Vegas, but Los Angeles has always felt like another part of my story. Growing up, I can’t even count the number of weeks or sometimes months I spent in different parts of LA from East Los Angeles to South Central and little Tokyo. I also lived in Mexico for a period of my life, so I grew up experiencing different environments, communities, and ways of life.
I think that’s a big part of why LA means so much to me. I’ve had the blessing of being around the hustle and the ambition from a young age. I remember seeing people wake up before sunrise to catch the bus to work, families getting their little tiendas ready for the day, kids getting ready for school, and people building something with whatever they had.There is a certain energy in that that stayed with me.LA has this beautiful contradiction to it. There is so much creativity, history, culture, diversity, and beauty, but there is also struggle. I’ve seen both sides. I’ve seen things that were difficult and painful to witness, but I’ve also seen people turn those circumstances into motivation, art, businesses, families, movements, and dreams.
In a way, I feel like I’m a rose that grew from concrete. The environments I’ve lived in, the people I’ve met, and the things I’ve witnessed have shaped the way I see the world and ultimately the way I create.
What I love most about Los Angeles?
What I love most is the possibility.
LA makes me feel like there is always something happening and always another door you can walk through. You can be surrounded by artists, entrepreneurs, musicians, filmmakers, designers, activists, immigrants, families, and people who are simply trying to create a better life for themselves.
I love the creativity and the fact that there are so many different worlds existing within one city. You can experience completely different cultures, food, neighborhoods, stories, and communities within a short distance of each other. I also love that LA encourages you to dream. Sometimes it can be overwhelming, but there is something motivating about being around so many people who are actively trying to become something.For me, LA represents movement. It reminds me that I don’t have to stay in one place or become one version of myself.
What I like least about Los Angeles?
The same thing I love about LA can also be one of its hardest parts: the hustle never really stops.There is so much ambition and competition that it can sometimes feel like everyone is trying to prove themselves or get somewhere. The traffic, cost of living, inequality, homelessness, and the contrast between extreme wealth and people struggling to get by are also difficult parts of the city.Having seen different sides of LA, I don’t want to romanticize the struggle. There are real problems here, and some of them are deeply rooted.But I also think there is something powerful about a city where, despite all of that, people continue to create.
That is probably the biggest thing LA has taught me: you can acknowledge the concrete without forgetting that something beautiful can still grow from it.

Contact Info:

• Instagram: @dlambaren_20
• Other: TikTok @dlambaren

Image Credits
Photographers :

@firrrmee
@jayyyduke
@bajitophotos