Today we’d like to introduce you to Sara Oks.
Hi Sara , thanks for joining us today. We’d love for you to start by introducing yourself.
Of course, I could tell a long story, but when it comes to interviews, I think it’s important to highlight the key milestones — the dramatic moments, the turning points that truly shape a journey.
My career as a singer and actress began with a reality show. I became the face of the Russian MTV project “Holidays in Mexico”. Along the way, I won several music competitions, including one judged by Russia’s own pop diva — our equivalent of Madonna — Alla Pugacheva.
Then, in 2012, I traveled to Hollywood for the World Championship of Performing Arts, where I took home three medals as a model and made it to the finals as a vocalist. It was there that I caught the attention of producer Mark Williams, who approached me with a verbal agreement.
Mark was immediately on board and ready to collaborate. We created several demos together and released one track, “Dirty Girl,” for which I was both the writer and performer.
At the same time, I also sing in my native Russian, and one of my Russian-language songs, “Nymphomania,” became a TikTok hit.
I’m very active on social media — you can find me on pretty much every platform, from Instagram to international and even Chinese social networks. I’m constantly pushing my music through the algorithms these platforms offer, and my tracks are available on all major streaming services.
On top of that, I continue writing and acting in films — mostly Russian productions, though I’m absolutely open to international offers. I also do a lot of editorial work for magazines and blogs, and I’m always looking to expand my creative horizons.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Of course, an artist who pushes forward on their own — an indie artist who learns through trial and error, without any system backing them — inevitably gains experience the hard way. But I’ve always known that any door opens through people, so I’ve always prioritized networking, building connections, and presenting myself as a showcase of who I am. And those who need what I offer naturally gravitate toward me.
I’m always happy to propose mutual collaboration if I see genuine interest from the other side, as long as it’s mutually beneficial. You come to realize that you can’t give more than you receive; balance is key in everything. You need to understand the laws of the market, and also basic human principles. And, of course, it’s crucial to understand the mentality of different countries — because I’ve had a few small moments that taught me just that.
For example, during one of the competitions, something as simple as not knowing the language well enough — or not fully understanding the unwritten rules of the country — led to misunderstandings and even disqualification from certain stages. Of course, that was incredibly disappointing. But every cloud has a silver lining. When one door closes, another one opens.
I also tried out for the Eurovision selection rounds and have consistently been in the spotlight — whether through news coverage or various media appearances. I regularly give interviews for international magazines, and I’ve appeared on the covers of Fellini (Italy) and Designer (Greece), among others.
I believe there are no unimportant or trivial media outlets. For me, all media are allies and like-minded partners. I’m completely open in that regard.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’ve already touched on some of my achievements earlier, but I’m happy to share more. Of course, there have been major victories and some that might seem more local — but no less meaningful. For instance, I’ve received numerous awards and recognitions, including being named in the Top 100 Most Beautiful Women in Russia. I also earned second place at an international modeling competition with participants from all over the world — reaching the finals and placing second speaks for itself. I was also a finalist in the Miss Russian Radio competition and won several other beauty pageants. For me, these weren’t just contests — they were stepping stones to meet new people, to make myself known, to shine, and to express my creativity.
Nowadays, I’m shifting more of my focus to the online space and social media, because that’s where the algorithms are, and that’s where I can reach the widest audience.
What were you like growing up?
As a child, I was rather introverted. I don’t know how it is in the States, but in Russia, a significant number of children — especially in the 1990s and even the 2000s — experienced bullying at school. Unfortunately, it’s not uncommon there. A person grows up with the wound of rejection, becomes lonely, withdrawn, and perhaps it’s exactly those traumas that sometimes drive us to succeed. We want to shine, we want those who rejected us to see what they lost. That’s one of the reasons, I think, why some artists push forward, seeking recognition — almost as if through pain, through inner neurosis, they try to prove their worth to the world.
That may well be my case. Even though I started writing songs at the age of 13, I still often felt lonely. My escapes were music and Barbie dolls — I still collect them to this day. It’s a hobby of mine
Contact Info:
- Instagram: https://www.instagram.com/sara__oks?igsi=MTlmdmN0bm81NnhnMg%3D%3D&utm_source=qr
- Facebook: https://www.facebook.com/share/1Eks6e8kct/?mibextid=wwXIfr
- Youtube: https://youtube.com/@sara_oks?si=-EiiWdp71RWKQcb6
- Other: https://www.tiktok.com/@sara.oks?_r=1&_t=ZS-9931xiRnCCK








