Meet Rocio Gonzalez of Juice Words

Today we’d like to introduce you to Rocio Gonzalez.

Rocio, can you briefly walk us through your story – how you started and how you got to where you are today.
What inspired me (Rocio Gonzalez)?
After seeing both of my parents pass away at a young age from preventable diseases, I realized that there is a food/body/mind/spiritual connection. This was a turning point for me as I realized that there is not enough education on healing foods. I also saw a lack of healthy options in my hometown.

My goal is to help the community feel connected, to feel rejuvenated, heal with foods, inspire them with positive words, and with movement. I am passionate about changing the dynamics of the Central Valley, we should have healthier options to choose from. We shouldn’t have to drive to bigger cities to be exposed to more healthier options.

With the consumer in mind, we care about what’s in their food, and how it impacts their everyday lives. We feel that there’s so much potential in the community of Merced, and we want to see Mercedians thrive!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In the beginning, I worried about having the funds to start a business, but I realized that it is a limiting belief as I can acquire a loan or investors. I also faced a lot of self-doubts, I didn’t think this idea could work in Merced, CA.

However, I didn’t want to have any regrets later in life, so I decided to go 100% on this business. The second thoughts, fear never stops, after you conquer one be prepared to face another one. That is the beauty of being an entrepreneur. You learn how to conquer your thoughts, have trust, and have more confidence.

Alright – so let’s talk business. Tell us about Juice Words – what should we know?
Juice Words is a natural juicery that was started in the summer of 2018 as a way to provide the community of Merced more access to 100% natural foods. Rocio (the founder) started solely by delivering cold pressed juices around Merced.

Fast forward to 2019 it is now being run by three women who want to make an impact with natural foods in the community of Merced. One of our team members gives back to the community by volunteering her time weekly at the Merced Library. The founder also volunteers her time with kids at the Boys & Girls Club teaching them social & emotional skills. We are a community-oriented team, and we are here to help & educate our community on how to eat better.

Our mission is to educate and serve natural, high vibrational and healing foods to our community. We believe foods can heal. So we want to help our community learn what food can do for them. We also believe words can have an impact on your everyday routine. That is why each juice you order has a positive affirmation to help you start your day. We never compromise our taste, so we use organic fruits & vegetables, and products.

Our goal is to be sustainable, so we try to source our products locally as much as possible. Lastly, we are an eco-friendly juicery, and we do everything possible to give back to our earth. Some of the ways we do this are by composting, reusing our pulp, and using reusable glass bottles.

Is there a characteristic or quality that you feel is essential to success?
Being genuine, building long-lasting relationships, and caring about what people have to say.

Contact Info:

• Instagram: https://www.instagram.com/juicewords_/
• Facebook: https://www.facebook.com/Juice-Words-2068739446772094/

Image Credit:
Lorena Ochoa : https://www.instagram.com/hermosa___8_photo/

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