Meet Paiman and Sormeh Salimpour of Sormeh Lifestyle in Downtown Los Angeles

Today we’d like to introduce you to Paiman and Sormeh Salimpour.

The multidisciplinary design studio is a creative fountainhead whose work extends far beyond the conventional. Drawing from a variety of cultural and aesthetic traditions, Sormeh Lifestyle has successfully carved out a distinct perspective on design in the interior, landscape, branding, strategy, fashion, product design, and overall experiential sensations. And although they may be best known for their work with San Francisco Bay Area and tech clients, Sormeh Lifestyle’s expansive portfolio includes an array of projects for prominent figures in the worlds of retail, hospitality, fashion, and lifestyle.

Paiman’s extensive travel greatly influences her work. Culturally steeped locations like Italy’s Villa D’Este in the Lake Como region, Japan’s Kyoto and Spain’s Moorish Gardens, the Paris Opera House, Versailles, and the sheer metropolitan flair of Hong Kong are all drawn upon to produce some of the most intriguing and unique results. It’s not uncommon for Paiman to see an antique, 18th-century French chandelier and imagine a matching set of elegant earrings, or using a necklace to decorate a simple coffee table. The unconventional application and merging of the old with the new are part of Paiman’s trademark. “I get inspired by street life,” she states, “I love taking the ordinary and making it extraordinary.”

“We keep the soul and modernize the rest!”

Watching her mom live and breath the craft, Sormeh grew up utterly engulfed in the world of design. Her own career began as an intern at fashion PR firm People’s Revolution, and then as an assistant to celebrity stylist Monica Rose where she worked closely with such celebrity clients as Kourtney, Khloe and Kim Kardashian, Keri Hilson, and Mindy Kaling. With fashion still playing a large part of her life today, Sormeh draws design inspiration from the likes of Diane von Furstenberg and Saint Laurent. “Although I am completely and unquestionably feminine,” she says, “I also have a rough and somewhat playful side to me.”

With Paiman’s more edgy style and extensive experience, and Sormeh’s fresh and modern outlook, the two find the perfect balance in their design style, which could best be described as Modernized Ancient. Utilizing local, artisan sources, attention to detail, and a soulful design approach, Sormeh Lifestyle’s work always results in an effortless, lived-in look with a surprisingly undecorated feel. Together they create beautiful, mindful spaces that help their visionary clients capture their commercial and cultural ambitions. “We believe that life is too invaluable to spend it in bland spaces – and that well-designed surroundings are the secret recipe to people living happy and productive lives.”

Sormeh Lifestyle has offices in San Francisco and Los Angeles. And Paiman and Sormeh pride themselves on the extraordinary sense of imagination they bring to every environment they encounter.

#hightouchdesign

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
At Sormeh Lifestyle, we modernize ancient through the art of slow living and storytelling.

Many have forgotten the art of patience. It takes time to understand and create something of value.

Promoting customized artisanal pieces, made by the hands of local craftsmen, creates a challenge in a world that prefers consumption over quality.

Alright – so let’s talk business. Tell us about Sormeh Lifestyle – what should we know?
Creative directing and consulting, whether it is interior and garden design or, fashion styling and branding, this is the beating heart of our company.

Our passion for what we do sets us apart. The rooms and gardens we design, as well as the fashion, shoots we direct are layered with a refined roughness of past and present. Our desire to provoke curiosity is the driving force of our passion.

Clients are what we care most about. Creating the space they dreamed about and telling their story in the best possible creative way has been a mission we respect deeply.

We couldn’t be more proud of our continuous teaming with local artisans. Being able to promote the art of slow living with local ateliers throughout California is a true honor.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
As we have previously mentioned, our magical team of local artisans. Their vision, creativity, and how they match our desire to create one of a kind pieces that break boundaries and rules.

Contact Info:

• Website: www.sormehlifestyle.com
• Email: contact@sormehlifestyle.com
• Instagram: sormehlifestyle

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