Meet Kobi Julian of Kobi Julian Inc.

Today we’d like to introduce you to Kobi Julian.

Hi Kobi, so excited to have you with us today. What can you tell us about your story?
My journey began as a teenager, when I left Iran and the only life I had ever known to come to America. Home, family, language, culture—everything that had once given me a sense of familiarity and belonging was now half a world away. I found myself in a country entirely new to me, trying to understand not only a new language and culture, but where I belonged within it.

Those early years taught me how to adapt long before I knew what resilience meant. There was no grand plan for becoming stronger or more independent; there was simply a life in front of me that I had to learn how to navigate. I learned the language, found my footing, and slowly began creating a sense of home and belonging for myself in a place that had once felt so unfamiliar.

Writing had been part of my life from an early age, and during those years, words continued to give me a way to process and make sense of my experiences. I wasn’t writing with the intention of becoming an author; writing was simply where thoughts and feelings I couldn’t always express aloud seemed to find their place.

As the years unfolded, I began building a life that felt like my own. I was blessed into motherhood, built a family, pursued my education, and found my way into a career centered around health and wellness. That passion grew into entrepreneurship, and for ten years I owned and operated my own fitness and wellness studio. What began as a profession became something much more meaningful to me—a way to help people discover their own strength, confidence, and capacity for change.

Life, however, has a way of changing even the plans we once felt certain about. While I was building a life professionally, my personal life was changing in ways I hadn’t anticipated. I went through a divorce and found myself having to redefine what home, family, and starting over meant to me as an adult. It was a very different kind of beginning from the one I had experienced as a teenager, but in many ways, it called on the same part of me—the strength to adapt, to move forward, and to build again.

Sometimes starting over isn’t about getting your old life back. Sometimes it is about becoming someone new. That realization changed the way I looked at my own journey and, in many ways, the work I wanted to offer others. I began to see that the different chapters of my life—motherhood, education, wellness, entrepreneurship, coaching, and my own seasons of change—weren’t separate stories after all. There was a thread running through all of them: growth, transformation, and the courage to begin again.

That thread became Embrace • Evolve • Elevate: Let it go. Let it be. Let it come. Writing the book gave language to something I had been living for years: learning to embrace where we are, allowing ourselves to evolve through what life brings, and remaining open to what may still be waiting for us on the other side. Today, that message extends beyond the pages of my book and into my work as an author, speaker, coach, and in the communities I have the privilege of serving.

Looking back, I can see that my life has been shaped as much by the things I had to leave behind as by the things I was fortunate enough to build. More than once, beginning again was not something I chose, but something life required of me. Yet each chapter has added something to the woman I am today. Through all of it, I continued to grow, to become, and most importantly, to show up.

I don’t think I have arrived completely. Life is still life. There are beautiful days and difficult ones, and there are still things I am learning, releasing, receiving, and becoming. What has changed is the way I see a new beginning. I no longer see it as proof that everything before it went wrong. I see it as another chapter—one that I get to enter carrying everything the chapters before it have taught me.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
One of my earliest struggles was confidence. I was trying to find my place in a world I was still learning to understand, without a roadmap or a role model to help me navigate the choices ahead. Much of what I came to understand about life, relationships, and even myself was learned through experience. Some lessons came gently; others came through moments that challenged what I believed about myself and what I was capable of overcoming. There were paths that took longer than expected and seasons that required me to rebuild parts of myself along the way.

Somewhere along the way, self-reliance became part of my identity. I had grown accustomed to adapting and finding my own way through whatever life placed before me. That independence carried me through many difficult seasons, but it also made vulnerability increasingly difficult to show. I became comfortable being the one others could depend on, while quietly becoming less comfortable admitting when I needed someone to lean on in return. What I hadn’t learned was how to ask for help, how to receive without feeling the need to give something in return, or how to allow myself to be seen in the moments when I didn’t feel strong.

Writing Embrace • Evolve • Elevate became an invitation to look at my own story through a different lens. I started examining not only what I had survived, but how I had survived it. In that process, I began to recognize that some of the qualities I had always considered strengths had also become walls. The independence that had carried me through so much left little room for others to come alongside me. Giving came naturally; receiving did not. And somewhere between being strong for others and learning to be honest with myself, I began to understand that true strength also requires the willingness to be vulnerable.

I am still learning that letting go isn’t giving up, that receiving doesn’t make me less capable, and that vulnerability doesn’t diminish strength. Perhaps one of the most meaningful lessons I have come to understand is that I don’t have to hide behind a version of myself that appears to have everything figured out. There is strength in allowing ourselves to be seen as we are, and sometimes the greatest growth begins when we finally give ourselves permission to do just that.

Thanks – so what else should our readers know about Kobi Julian Inc.?
Kobi Julian Inc. brings together more than fifteen years of experience in health and wellness with my work in writing, speaking, coaching, and personal development. It grew from a desire to take the different areas of my professional experience and create something that reflects the whole of what I have learned—both professionally and personally. Today, it serves as the home for my work as an author, speaker, and coach, along with the programs and resources I continue to develop.
At the heart of Kobi Julian Inc. is the belief that transformation doesn’t require us to become someone entirely different. Often, it begins with understanding who we are, what we are carrying, and what we are ready to release. Growth is rarely linear. We can be accomplished and still uncertain, strong and still need support, grateful for where we are and still desire something more. I want what I create to make room for all of those truths—to meet people where they are without judgment, while reminding them that where they are does not have to be where they remain.
At the heart of my work, I help women build courage so they can find purpose through their pain.
I do that through writing, speaking, coaching, and wellness, with a particular focus on personal growth and seasons of transition. As an author and speaker, I use storytelling to help women look beyond the lens of what has happened to them and begin considering what may still be possible because of it. Through coaching, I help women pause, gain clarity, and recognize the choices and shifts that can help them take their next step. My background in health, wellness, and education allows me to approach that work with an understanding of the whole person and the many factors that shape how we experience change.
What sets me apart is the intersection of lived experience and professional expertise. I don’t approach transformation as a destination I have already reached, nor as something I can prescribe from a distance. My years in wellness, education, coaching, and entrepreneurship give me a professional foundation, while my own experiences have given me an understanding of what it means to rebuild and redefine life when circumstances change.
I believe my role is not to tell someone who she should become. It is to help her recognize what is already within her, uncover the courage that may have been buried beneath what she has experienced, and support her as she decides what comes next.
What I am most proud of is that my brand has grown into an authentic reflection of who I am and what I believe. The message behind it isn’t separate from the way I try to live my own life. Whether through my writing, speaking, coaching, or the way I serve in my community, I want courage, hope, and possibility to remain at the center of what I offer.

Seeing that message first take shape through Embrace • Evolve • Elevate and then begin extending beyond the pages of the book has been especially meaningful to me. What started as words on a page is becoming a larger body of work, and I am proud that as it grows, it continues to remain connected to the reason I began in the first place.

There are different ways to experience my work depending on where someone is and what she needs. Through my books, speaking engagements, coaching, and wellness-focused programs, I offer different avenues for women to reflect, gain clarity, and reconnect with their own sense of direction and purpose.
As Kobi Julian Inc. continues to grow, I look forward to expanding those offerings through new books, programs, workshops, speaking opportunities, and community initiatives. The format may change, but the intention behind it remains the same: helping women find the courage to move through what they have experienced and discover the purpose that can emerge from it.

What were you like growing up?
Growing up, I was a very timid and reserved girl. I wasn’t the one who immediately walked into a room and started a conversation. I preferred to observe first—to understand the people around me, find where I felt comfortable, and then slowly allow myself to engage. I kept a small circle of friends and was very studious, curious, and quietly independent. I was often told I was stubborn, although I never thought of myself that way. I respected authority and listened carefully, but somewhere underneath that quiet exterior, I usually had my own sense of direction.
Writing became one of my earliest forms of expression. Interestingly, I was never someone who read for pleasure; I read what I needed to academically, but writing was different. I wrote because I wanted to. I loved poetry, and much of my early writing carried that poetic quality. Growing up as a young woman in a society where I often felt my voice had limitations, words gave me a freedom I didn’t always experience elsewhere. What I wasn’t comfortable saying aloud, I could place on paper, and in many ways, writing became where my voice first learned to speak.
I was also fascinated by the human body and dreamed of becoming a physician, specifically a cardiologist. I couldn’t get over the extraordinary way the body was created—millions of individual parts performing their own functions while remaining completely dependent on one another. That relationship between independence and connection fascinated me even then, although I certainly wouldn’t have described it that way as a child. I simply knew that I wanted to understand how it all worked and imagined myself spending my life in medicine.
At thirteen, I lost my brother during the war, and writing took on an even deeper meaning. It became more than something I enjoyed; it became a place where emotions too difficult to articulate could exist. Looking back, I can see pieces of the woman I would become in that quiet girl—the observer, the writer, the fascination with wellness and the human experience, and perhaps even that little bit of stubbornness that eventually became determination.

Contact Info:

• Website: https://www.KobiJulian.com
• Instagram: https://www.instagram.com/kobijulian/
• LinkedIn: https://www.linkedin.com/in/kobijulian/
• Youtube: https://www.youtube.com/@kobijulian
• Other: https://shop.ingramspark.com/b/084?params=3vdkeRuc0EeZq7teo4zl9719lR6FskoJFaXmlTaPkSq

Image Credits
Matt Quest Photography @the.matt.quest