Today we’d like to introduce you to Kaitlin Anthony.
Kaitlin, we appreciate you taking the time to share your story with us today. Where does your story begin?
I was born and raised in San Antonio, Texas with big dreams of becoming the next name in fashion. I worked at a local boutique and became obsessed with style as a form of self expression. It was my way of standing out and figuring out who I was.
Where I grew up, college was the thing you were supposed to do after graduation, so I applied to the only place that felt exciting, the Fashion Institute of Technology in NYC. And to my surprise, I got in.
Those early years in New York from 2005 to 2009 shaped me into the scrappy, colorful, creative entrepreneur I am today. NYC will toughen you and teach you to bet on yourself. I became a celebrity fashion stylist, traveled the world, and worked with some of the biggest names in sports and entertainment. In 2009 our company was bought out and I was asked to move to LA. I was devastated but figured it would be temporary, so I went.
LA cracked me open in a whole new way. Being in a place where everyone was in tiny shorts and crop tops made me suddenly self conscious about my body. The apartment I stayed in was right next to a 24 Hour Fitness. I had worked out maybe three days in my entire life, so the idea of going inside felt like climbing Everest. One random afternoon I mustered the courage and signed up with a trainer.
That tiny moment changed my entire life. It was the first domino in a chain reaction I am still living today, fifteen years later.
The girl who never worked out went on to become an Ironman finisher. Then a Spartan Ultra. Then a fifty mile mountain race. I became obsessed with who I became every time I pushed my limits. That relentless, never quit mentality became the backbone of my entrepreneurial journey years later.
Around that time I met my now ex husband during a Ragnar relay race. We fell fast. We built a life and a business even faster. He ran a bootcamp community that felt like chosen family. Together we grew it into a brick and mortar gym. I left my fashion career and soon after, I became a mom.
The day my daughter was born was one of the happiest days of my life. It also awakened a new chapter where I was learning how to be a mom while also trying to hold onto myself. I poured everything into our business and our baby and somewhere in the mix I lost my sense of identity. I didn’t notice it at the time because I was deep in new mom bliss and survival mode.
Over the years my marriage shifted. We drifted into being great co workers and roommates but the romantic partnership faded. I thought that was just how marriage went until one day everything changed.
I walked into a pool party and met D. It felt like a lightning bolt moment. A before D and after D chapter. It woke something up in me that had been asleep for years.
For context:
I was married
D was married
D is non binary
I had always identified as straight
We both had kids
Everything about it should have been a no except for the deep knowing in my body that told me to lean in. I will keep the details private out of respect, but that was the moment I realized I had been living a life that didn’t fit anymore.
My divorce was messy and painful and it cost me the community I helped build, which was heartbreaking. But I also know I chose myself for the first time in a very long time.
In 2023 D and I got married. We are very much in love and we have navigated the beauty and challenge of blending our families, co parenting, financial fallout, and me coming out in my mid thirties. It has been the most honest chapter of my life.
And this is where The BEAM Life® was born.
Through the divorce and my own identity awakening I launched my business and podcast, The BEAM Life® which stands for Be Everything And More. I knew if I felt trapped, lost, and ready to reinvent myself, other women did too.
I was right. The response was immediate. Women messaging me saying me too. Women saying they finally felt seen. That reaction led me to become a certified life coach and build The BEAM Life® into the brand and movement it is today.
All the puzzle pieces made sense. My career in fashion, my fitness journey, my experience building community, my identity shift, motherhood, divorce, entrepreneurship. It all formed the mission I am living now.
I was put on this earth to help women come home to themselves. To build identity led businesses. To stop waiting for the next version of their life and create it right now. To build communities where women feel truly seen, valued, and supported.
Since launching The BEAM Life® six years ago, I have helped women step into their power, trust themselves again, and build lives and businesses that feel aligned, alive, and possible.
I am proud of this story. I am proud of the woman I am today. And I am excited to see where this journey takes me next.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Smooth road? Absolutely not. But I also don’t think smooth roads make powerful women.
My biggest challenges were the ones that forced me to grow up, face myself, and rebuild my life with intention instead of autopilot.
Divorce was the first big one. Ending my marriage was heartbreaking and messy. I lost a community I helped build and I felt like I was starting over in every direction. I was grieving a life I had built while also stepping into a new one that felt terrifying and exciting at the same time.
Then there was money. Before D and I got married in 2023, I had to face some real truths about my spending and money habits. I had patterns that were rooted in fear, scarcity, and trying to keep up with a version of myself that no longer existed. Untangling that and learning to be honest about my finances was humbling and necessary.
Building my business with no capital was another mountain. No safety net. No investors. No trust fund. Just grit, my story, and a deep knowing that BEAM needed to exist. There were months where I had to stretch every dollar and put my pride aside so I could keep the vision alive.
Co parenting has been a whole journey too. Navigating schedules, communication, boundaries, and doing it all while healing is no small task. Add in coming out in my mid thirties and stepping into a queer marriage and it was a full identity rebirth.
And I cannot leave out the challenge of trusting women again. I grew up in a world that taught me other women were competition. That scarcity mindset runs deep. Losing my gym community only reinforced it. Relearning sisterhood, letting women love me, and building a community based on support not comparison has been one of the most healing parts of my life.
None of this has been easy, but every struggle cracked something open in me. Every challenge made me more honest, more grounded, and more aligned with the mission of The BEAM Life.
I wouldn’t trade any of it because it built the woman I am today.
We’ve been impressed with The BEAM Life®, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
The BEAM Life® is my heart, my mission, and honestly my life’s work. At its core, BEAM stands for Be Everything And More which is what I help women step into. I am a life and business mentor for women who want to build lives and businesses that actually feel like them not the version they were taught to be.
I’m known for helping women strip away the noise, reconnect with their identity, and build aligned businesses without losing themselves. My work blends strategy, identity, and embodiment because I don’t believe you can scale a business if you don’t know who you are. I don’t believe you can have real success if your nervous system is fried. I don’t believe you need to grind yourself into the ground to reach your next level. I teach women how to lead with who they are not what they do.
But the thing I am most proud of is the community that has formed inside this brand. The relationships I see women building after they come through my coaching containers, events, and retreats is something I could cry about. It feels like a breath of fresh air in an industry full of competition and comparison.
I’ve watched women meet in my programs and then take care of each other through cancer treatments. I’ve seen women collaborate on business ventures and become travel buddies. I’ve watched deep, real friendships form that go far beyond Zoom calls and coaching sessions. I’ve seen moms support other moms in ways that are truly life changing. That community is my proudest achievement.
When it comes to offerings, The BEAM Life® spans a few powerful lanes.
One on one business mentorship for the woman who is ready to go all in and build an identity led business that feels aligned and alive.
Group coaching programs for women who crave community, accountability, and expansion. Women often join these for business support but they stay for the community and emotional transformation.
And of course our retreats. These are immersive, soul shaking, life changing experiences. Think deep personal growth, expansion, sisterhood, joy, and connection. I have one coming up in Slovenia in summer 2026 that is going to be magical. It is designed for the woman who wants to step out of her day to day life and fully remember who she is.
If there is one thing I want readers to know about The BEAM Life® it is this. We are not here to teach you how to be a better version of someone else. We are here to help you come home to the truest version of yourself. The woman you were always meant to be. The woman you buried under hustle, expectations, and survival mode.
My brand exists to remind women that they get to create a life and business that feels good, feels honest, and feels like a breath of fresh air. I built The BEAM Life® to be a place where women rise together. And I am just getting started.
What makes you happy?
So many things make me happy and they all feel like different pieces of my soul.
My marriage is one of my greatest joys. Being with D feels like coming home to myself. We laugh a lot, we parent together, we grow together, and we get to build a life that feels honest and aligned. That kind of love makes everything in my world brighter.
My daughter is my heart walking around outside my body. She is funny and creative and sensitive and so uniquely herself. Watching her grow is the biggest privilege of my life.
My business and the women I get to work with bring me a different kind of joy. The kind that feels like purpose. The kind that makes me excited to wake up. Seeing women transform, trust themselves, and step into who they really are never gets old for me.
And then there is the simple stuff that makes life sweet. Apreol Spritz and fries. Fashion. A good workout. Facetime with a loved one. Travel. Little luxuries that remind me to play, explore, and not take life so seriously.
All of these things make me happy because they represent who I am at my core. Love. Connection. Freedom. Expression. Adventure. That is my happy place.
Contact Info:
- Website: https://thebeamlife.com/
- Instagram: https://www.instagram.com/thebeamlife/
- Youtube: https://www.youtube.com/@beeverythingandmorepodcast
