Life & Work with Roberto Garcia of Los Angeles / OC

Today we’d like to introduce you to Roberto Garcia.

Hi Roberto , so excited to have you with us today. What can you tell us about your story?
I started my career in audiovisual communication, but photography gradually became my main way of working and seeing the world. After studying Audiovisual Communication at the University of the Basque Country, I moved between Bilbao, London, Madrid, Barcelona and eventually Los Angeles, where I lived for several years.

During that time, I developed my career as a freelance photographer, focusing mainly on architecture, interiors and the built environment. I have worked with a wide range of clients and projects, while also developing personal photographic work alongside my commercial practice.

In 2023, I moved back to Bilbao, Spain and continued working independently. More recently, I completed a Master’s degree in Architectural Image and Communication, which helped me deepen the connection between my photography and my interest in architecture and place.

Today, I combine commercial photography with personal projects, always with a strong interest in how spaces, landscapes and the people who inhabit them tell stories.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a completely smooth road. Working as a freelance photographer means dealing with periods of uncertainty, changing markets and the constant challenge of finding new opportunities while also staying creative.

Moving between different cities and countries also meant starting over several times, building new networks and adapting to different environments. Living and working in Los Angeles was an especially important chapter for me, but moving back to Bilbao in 2023 meant rebuilding my professional life again from a different starting point.

There have been setbacks and periods when things felt uncertain, but they have also pushed me to diversify, keep learning and rethink what I want from my career. I’ve learned that a creative career is rarely a straight line, and that being able to adapt is probably one of the most valuable skills you can develop.

Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a freelance photographer specializing in architecture, interiors and the built environment. My work sits somewhere between commercial photography and a more personal, observational approach to space and place.

I’m particularly interested in how architecture feels rather than simply how it looks: light, atmosphere, materials, scale and the relationship between people and their surroundings. I’ve worked on a wide range of projects over the years, from architectural and interior photography to hospitality and editorial work.

I’m most proud of having built a career that has allowed me to work independently and across different countries and cities, while continuing to develop my own photographic voice. I think what sets me apart is the combination of a strong technical background with a more intuitive and contemplative approach to photography. I’m not just interested in documenting a space, but in finding the story and atmosphere within it.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
Luck has definitely played a role in my career, both good and bad. Some of the most important opportunities in my professional life have come through unexpected connections, chance encounters or simply being in the right place at the right time.

At the same time, I’ve also had periods when circumstances outside my control made things much more difficult. Moving between countries and rebuilding a freelance career several times has taught me that luck can open a door, but it doesn’t necessarily keep it open.

I try to create my own luck by staying curious, meeting people, saying yes to interesting opportunities and continuing to develop my work even when there isn’t an immediate reward. Looking back, some of the things that initially felt like bad luck eventually led me in a direction I wouldn’t have found otherwise.

Contact Info:

• Website: https://www.robertogarciaphoto.com
• Instagram: robertogarcia.photography
• Facebook: https://www.facebook.com/robertogarciaphoto
• LinkedIn: https://www.linkedin.com/in/robertogarciaphoto/