Inspiring Conversations with Bastiano Ferrari of Stage Infinity

Today we’d like to introduce you to Bastiano Ferrari.

Hi Bastiano, so excited to have you with us today. What can you tell us about your story?
I’ve always been both an entrepreneur and a creative at heart. I grew up in the countryside around a family business, so I was exposed early to what it meant to build something from nothing. At the same time, I was always drawn to storytelling, film, and creating things.

My professional journey started in technology. I studied computer science and business and eventually worked with companies like Apple, EY, and eBay, leading product and AI initiatives at scale. But what always excited me wasn’t technology for technology’s sake—it was finding a real human problem and building something that could solve it.

In parallel, I pursued the creative side of my life through acting and producing, which eventually led to projects like Bad Boys for Life, Cassi, and building my film production companies.

For a long time, technology and entertainment felt like two separate careers. Eventually, I realized they were really expressions of the same thing. Whether I’m building a company, creating a product, producing a film, or playing a character, I’m trying to understand people and create something that connects with them.

Today, I’ve stopped trying to choose between those two sides of myself. I’m an entrepreneur and a creative, and I’ve built my life around being both.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I had to challenge my family pressure as a child to carry forward our family business. I decided to leave and pursue a very different life, I didn’t have a clear roadmap or safety net. I had to build a lot from scratch, and there were plenty of moments where the path I chose didn’t make sense to the people around me.

Professionally, one of the biggest challenges has been refusing to stay in one box. Building a career in technology and entrepreneurship while also pursuing acting and producing meant that, at times, people in each world questioned the other side of me. I had to learn that you don’t necessarily need everyone to understand your path—you need to understand why you’re on it.

I’ve also had businesses and ideas that didn’t work, projects that fell apart, roles I didn’t get, and plenty of doors that stayed closed. But those experiences taught me something I carry into everything now: setbacks are information. You learn, adjust, and keep moving.

Looking back, the road definitely wasn’t smooth, but I wouldn’t want it to have been. A lot of the resilience, perspective, and willingness to take risks that I have today came from the parts that were difficult.

As you know, we’re big fans of Stage Infinity. For our readers who might not be as familiar what can you tell them about the brand?
My work today sits at the intersection of entrepreneurship, technology, and creativity. A big focus for me right now is Stage Infinity, where we’re building and investing in technology businesses with the goal of taking ideas with real potential and helping turn them into meaningful, scalable companies.

What really defines how I build is that I don’t like starting with an idea—I like starting with a problem. I believe the best businesses come from getting close to people, understanding where the real friction or pain exists, and then building around that.

That philosophy actually became the foundation for my upcoming book, Start Where It Hurts: Why the Best Ideas Don’t Start With an Idea. It brings together what I’ve learned across nearly two decades in technology and product leadership, entrepreneurship, and my work in entertainment.

I think that combination is also what sets me apart. Technology taught me how to build and scale. Entrepreneurship taught me how to take risks and create value. And acting and producing taught me how important emotion, storytelling, and understanding people really are.

With Stage Infinity, I want to bring all of those disciplines together. I’m most proud that we’re not building around trends for the sake of trends—we’re looking for real problems, real opportunities, and businesses that can have staying power.

Before we go, is there anything else you can share with us?
I think the biggest thing I’d share is that you don’t have to fit neatly into one box. And dont wait for things to happen, create your own oppotunities. For a long time, I thought I had to choose between being an entrepreneur and being a creative. Eventually, I realized that the combination is actually my greatest strength.

And keep in mind, there are those who solve problems, and those who find the right ones.
The first group is enormous. The second group changes things. Start where it matter for the customer, dont solve a problem for the sake of doing busy work. Start where it hurts.

Contact Info:

• Website: https://www.startwhereithurts.com
• Instagram: https://www.instagram.com/bastianoferrari/

Image Credits
Ken Irons