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Exploring Life & Business with Jiovani Cervantes

Today we’d like to introduce you to Jiovani Cervantes.

Hi Jiovani, please kick things off for us with an introduction to yourself and your story.
The very first set I was on when I first moved to LA, thanks to a friend who landed me the gig, was style assisting for a Karl Kani lookbook. As time passed, I soon found myself surrounded by other creatives within the music, fashion & film industry & getting to work with them in those fields helped my development as a stylist tremendously. I credit the long hours, failed trials, relationship building & genuine people I’ve met along the way that’s gotten me to where I am at the moment.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Of course, every path to one’s has its ups & downs. I remember a few instances where big opportunities were presented & I just couldn’t pull the amount of pieces I wanted for those gigs. This especially hurt because as a stylist less is definitely not more. I ended up styling the gigs with only so many items despite my best efforts reaching out to brands. This is a huge lesson every stylist runs into when they start out & I was fortunate enough to learn this early on in my career.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Jiovani is a personal stylist image-making authentic yet stylish looks for those who aim to make their mark in the world. By helping clients choose clothing & accessories that fit their body types, individual needs and lifestyles, while also providing style advice & assistance with hair, make-up, he is able to curate a brand new signature style that is authentic & empowering.

Specializing in financial planning & body type recognition, Jiovani offers knowledge on how to maximize your budget & where to find deals when shopping for clothing, especially when taking your silhouette into consideration as it may already be “hard” enough to find garments that fit.

Jiovani is the stylist for those who believe in their fullest potential & choose to live in it, even for the ones that don’t the goal is to put them in an outfit that makes them. Teaching that style is more than what you wear, rather a ticket to the lifestyle you deserve, it’s a powerful tool in boosting self-esteem & self-awareness.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
“You’ve got to act fast”

Being able to adapt & make changes necessary that ensures consistency & efficiency. Specifically talking about transitioning an in-person clientele-based business to a virtual model that provides the same result, if not better was a challenge when I faced the lockdown. It was bad enough with the virus spreading rapidly, now I had to figure out where my rent was going to come from. Thankfully, because I had to immediately get to the drawing board on a new business model it allowed me to come up with a system that worked during a time where the world was getting adjusted to this new standard of living.


  • Style Consultation: Free
  • Digital Outfit Lookbook: $20/per outfit, $10 every extra outfit
  • Personal Shopping: $75/1hr (3hr minimum), $25 every extra hour
  • Closet Edit: $75/1hr (3hr minimum), $25 every extra hour
  • Wardrobe Styling: $75/1hr (3hr minimum), $25 every extra hour

Contact Info:

Image Credits
Jayson Rivera – Photographer PatSavii – Photographer Shairulla – Photographer

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