Today we’d like to introduce you to Dhamar Lambaren.
Hi Dhamar, so excited to have you with us today. What can you tell us about your story?
I started creating content because I’ve always been someone who naturally wanted to express myself. Fashion, beauty, photography, storytelling, culture, and the way people experience the world have always interested me. Social media became a space where I could bring all of those things together and explore my own voice.
But my journey started long before I thought of myself as a content creator.
Activism and community work have always been an important part of who I am. I’ve participated in community service, protests, written letters to the courts, and helped translate documents and information for immigrants who didn’t speak English fluently. While I was doing that work, I was also using my platform to share educational posts and information that I felt people should know about.
Over time, I realized I didn’t have to choose between activism, education, and creativity. I could create a world where all of those things existed together.
That became the foundation of how I create today combining education and culture with fashion, makeup, lifestyle, and visual storytelling. I want my content to be beautiful and entertaining, but I also want it to make people think, learn, feel represented, or see something from a different perspective.
I started with very little mostly my phone, ideas, and the willingness to put myself out there. I learned by doing. I experimented, made mistakes, studied what worked, taught myself how to create better visuals, and continued putting myself in rooms and situations where I could learn something new.
A huge part of my growth has been learning how to take risks.
I’ve learned to create opportunities for myself rather than waiting for someone to give them to me. That has meant taking the leap even when I was scared, questioning whether I was making the right decision, or wondering if something was even worth pursuing. I’ve realized that sometimes you have to move before you feel completely ready.
As my audience grew, so did my vision. I’ve been fortunate enough to work with brands and companies including Levi’s for Vogue, Pro Club, Puma, L’Oréal, Garnier, Zumiez, and others. But beyond the brand opportunities, each experience has taught me something about storytelling, branding, production, and the business behind creativity.
That mindset eventually led me beyond simply being a content creator. I became increasingly interested in the creative direction behind content why something works, how a story should be told, how a person or brand can present themselves, and how an idea can become something people genuinely want to watch and connect with.
More recently, I’ve been stepping into creative direction and social media strategy while continuing to build my own platform. I’m learning how to take the same instincts I’ve used to build my personal brand and apply them to other people, brands, and creative projects.
Today, I see myself as more than an influencer. I’m a digital creator, model, storyteller, activist, and creative director in the making.
A big part of that vision lives within La Esencia de Dhamar my essence, my world, and my vision. It represents the different sides of me and gives me the freedom to explore fashion, beauty, culture, lifestyle, travel, experiences, education, and storytelling while staying connected to my Mexican American identity.
I don’t want to create just for the sake of creating. I want to build something that feels like me and gives other people permission to embrace all the different parts of themselves too.
I’m still figuring things out and growing every day, but I think that’s part of what makes the journey exciting. I don’t have everything mapped out, and I don’t think I’m supposed to.
I started with a phone, an idea, a desire to make an impact, and the courage to put myself out there. Everything since then has come from taking initiative, being curious, taking risks even when I’m afraid, creating consistently, and believing that I can build something bigger for myself.
And honestly, I think I’m just getting started.
We all face challenges, but looking back would you describe it as a relatively smooth road?
No, it definitely hasn’t been a smooth road. A lot of my journey has been about learning how to believe in myself before I had proof that things were going to work out.
One of the biggest struggles has been figuring out who I am while also trying to build something for myself. I’ve explored different careers, creative spaces, jobs, and opportunities, and sometimes I questioned whether I was doing too much or whether I should just choose one path. I’ve had moments where I wondered if I was doing enough, if I was moving fast enough, or if what I was building was actually going to become something. Learning not to measure my journey against someone else’s timeline has been what I always keep in mind.
I also have so many ideas that I’ve written down, saved, or kept in the back of my mind without ever posting them. Sometimes it wasn’t because I didn’t believe in the idea it was because I had other things I needed to figure out first. I’ve learned that just because an idea hasn’t happened yet doesn’t mean it never will. Some ideas need time, experience, resources, or the right moment. I have a lot of things I still want to bring to life, and I genuinely believe I will.
I’ve also had to learn how to navigate opportunities where I didn’t necessarily have all the experience or confidence yet. There were moments where I was scared to take the next step, scared of failing, or even scared of being judged. But I started realizing that if I waited until I felt completely ready, I would probably never take the leap.
Another challenge has been balancing everything I care about. I’ve wanted to create, model, learn creative direction, stay involved in community and cultural work, build my own brand, work, and still have a life outside of all of it. Sometimes it has felt overwhelming trying to figure out what deserves my attention and what direction I should take next.
There have also been moments where people didn’t necessarily understand my vision. When you’re building something that doesn’t fit into one specific box, it can be difficult to explain it to other people. But I’ve learned that I don’t need everyone to understand the vision before I start building it.
If anything, the struggles have made me more intentional. They’ve taught me resilience, independence, patience, and the importance of trusting myself. I’ve learned that fear doesn’t necessarily mean I shouldn’t do something. Sometimes it means I’m doing something that will push me to grow.
The road hasn’t been perfect, but I wouldn’t change that. Every uncertain moment, idea I had to put on hold, mistake, rejection, uncomfortable transition, and risk has helped shape the person and creator I’m becoming.
I’m still figuring things out, and there are still so many ideas sitting in my notes waiting for their moment. But I know myself well enough now to know that just because I haven’t done something yet doesn’t mean I won’t. I’m building my vision piece by piece, and I trust that I’ll make the things I imagine come to life.
I’m not trying to have everything figured out. I’m trying to keep moving, keep creating, and keep becoming more confident in the world I’m building.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
My work lives at the intersection of creativity, culture, education, and storytelling. I’m a digital creator, model, storyteller, activist, and emerging creative director. I specialize in creating visual content that blends fashion, beauty, lifestyle, culture, and real experiences with a deeper story or message behind them.
I’m known for bringing different parts of myself into my content. One day that might look like fashion or beauty, another day it might be an educational post about Mexican American culture, identity, or something happening in my community. I also love creating visual storytelling through photography, video, behind the scenes content, travel, and experiences.
I think what makes my work different is that I’ve never wanted to put myself into just one category. I don’t want to be known only as a beauty creator, a fashion creator, or an activist. I’m interested in all of those things, and I believe they can coexist.
My activism and community work have also influenced the way I create. Before I fully understood that I was building a platform, I was already involved in community service, participating in protests, writing letters to courts, helping translate documents for immigrants who didn’t speak English fluently, and sharing educational information online. That naturally became part of my voice as a creator.
I’m also passionate about creative direction. I love thinking beyond the individual piece of content and asking: What is the story? What should this look and feel like? Why would someone stop scrolling? How can a person, brand, or idea be presented in a way that feels authentic but still makes an impact? I’m beginning to bring that perspective into social media strategy and creative projects for other people and brands.
One of the things I’m most proud of is that I’ve been able to create opportunities for myself instead of waiting for someone to give me permission. I’ve taken risks, reached out, put myself in rooms where I didn’t always feel completely ready, and turned ideas into real opportunities. I’ve had the opportunity to work with brands including Levi’s for Vogue, Pro Club, Puma, L’Oréal, Garnier, Zumiez, and others, and each experience has helped me grow creatively and professionally.
But honestly, I’m most proud of the fact that I’ve continued building even when I didn’t have everything figured out.
My biggest personal project is La Esencia de Dhamar my essence, my world, and the vision I’m creating around my work. It represents the freedom to bring all of my interests together: fashion, beauty, culture, lifestyle, travel, experiences, education, activism, and storytelling. I want it to feel like stepping into my world rather than simply looking at another social media page.
What sets me apart is my perspective. I’m not trying to recreate what someone else is doing. I’m constantly asking myself how I can take an idea and make it feel like me. I’m willing to experiment, take risks, learn as I go, and evolve.
I’m still growing into the full vision, but I think that’s part of what makes my work exciting. There are ideas I’ve had for years that I haven’t even brought to life yet. I know there is so much more I want to create, and I’m building toward that one idea at a time.
Ultimately, I want my work to make people feel something whether that’s inspired, represented, educated, entertained, or simply curious. I want people to see that you don’t have to choose one version of yourself. You can build a world that holds all of your passions, experiences, and identities at once.
What matters most to you?
I will tell you what matters and why. I was born in Las Vegas, but Los Angeles has always felt like another part of my story. Growing up, I can’t even count the number of weeks or sometimes months I spent in different parts of LA from East Los Angeles to South Central and Downtown. I also lived in Mexico for a period of my life, so I grew up experiencing different environments, communities, and ways of life.
Why it matters to me so much? I’ve had the blessing of being around the hustle and the ambition from a young age. I remember seeing people wake up before sunrise to catch the bus to work, families getting their little tienditas ready for the day, kids getting ready for school, and people building something with whatever they had.
There is a certain energy in that that stayed with me.
LA has this beautiful contradiction to it. There is so much creativity, history, culture, diversity, and beauty, but there is also struggle. I’ve seen both sides. I’ve seen things that were difficult and painful to witness, but I’ve also seen people turn those circumstances into motivation, art, businesses, families, movements, and dreams.
In a way, I feel like I’m a rose that grew from concrete. The environments I’ve lived in, the people I’ve met, and the things I’ve witnessed have shaped the way I see the world and ultimately the way I create.
What matters to me are the possibility. The relentless pressure to thrive.
LA makes me feel like there is always something happening and always another door you can walk through. You can be surrounded by artists, entrepreneurs, musicians, filmmakers, designers, activists, immigrants, families, and people who are simply trying to create a better life for themselves.
I love the creativity and the fact that there are so many different worlds existing within one city. You can experience completely different cultures, food, neighborhoods, stories, and communities within a short distance of each other. Growing up in Vegas and LA made me see the world differently and seeing how LA encourages you to dream. Sometimes it can be overwhelming, but there is something motivating about being around so many people who are actively trying to become something.
The movement. It reminds me that I don’t have to stay in one place or become one version of myself.
The same thing I love about LA can also be one of its hardest parts on why it also means so much to me and why it matters is the hustle never really stops.
There is so much ambition and competition that it can sometimes feel like everyone is trying to prove themselves or get somewhere. The traffic, cost of living, inequality, homelessness, and the contrast between extreme wealth and people struggling to get by are also difficult parts of the city.
Having seen different sides of LA, I don’t want to romanticize the struggle. There are real problems here, and some of them are deeply rooted.
But I also think there is something powerful about a city where, despite all of that, people continue to create.
That is probably the biggest thing LA has taught me and makes it’s all matter you can acknowledge the concrete without forgetting that something beautiful can still grow from it.
Knowing how to be relentless and thrive through every obstacle without giving up without necessarily waiting for the right moment, but risking every second. What matters to me the most is acknowledging that everything that happens around me is part of what molds me to keep the authenticity the relentless thrive and to learn from your environment take the beauty and educate yourself on how you can become who you want to be.
Contact Info:
- Website: https://www.instagram.com/dlambaren_20?stkn=bTY5YnRkMDF6NDc%3D&utm_source=qr
- Instagram: @dlambaren_20



Image Credits
@trtle.raw
@jayyyduke
@firrrmee
@bajitophoto
