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Trailblazers in DTLA

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around DTLA that we hope you will check out, follow and support.

Zaira Zuniga

Back in 2014, I started my makeup artistry course, it was one of my biggest dreams to become a makeup artist and hair stylist. As a young mother, I had to put my dreams on hold, but then, as my kids get older and with my husband’s encouragement to join my first course. Graduates a few months after. Read more>>

Kay Lee

Over 10 years ago, I only had six things in my makeup bag: an eyebrow pencil, black eyeliner, brown eyeshadow, lip liner, powder compact and either a lipstick or a lip gloss but never both. I have always been an artist at heart and consistently gravitated towards the creative aspect of everything, but never did I imagine myself as a makeup artist and knew little to nothing about it. Read more>>

Rachel Gordon

I began my business in college while living in NYC. I was studying PR and I thought, “I want to be my own boss,” and Personally Rachel Group was born and so was my business alter ego PRG (did you catch the play on words?). Read more>>

Kendall Zundel

We started Lu + Elle as an outlet for my entrepreneurial and creative spirit. I was working full time as a clothing designer and wanted to find a way to use some textiles that I had collected through traveling and vintage shopping. I have always loved to sew so one day, I made a pattern and just started. Read more>>

Nancie Duong

I was born in Los Angeles and moved to Houston when I was 8. I lived my entire life in Houston and when I was 23, I decided it was time for a change. One day, I packed up everything in my 2007 Corolla and made the 24 hours drive non-stop to Los Angeles. Read more>>

Andrea Rockwood

I’ve always been interested in fashion. I know this is how most stories start, but I know this to be true for as long as I remember. I remember gathering my mom’s shoes, broaches, towels, sheets, you name it and creating these majestic gowns. Of course, I was only 4 or 5, to everyone else it was a child eaten by fabric. Read more>>

Emily Liou

After 6 years of recruiting and headhunting, I knew it was ready for a change. I just didn’t know exactly what that change was. I started to think about what I could do with my recruiting expertise and HR knowledge, 100 clicks through Google searches later, I determined becoming a career coach would be an exciting yet challenging pivot. Read more>>

Lusine Mkrtchyan

I graduated from USC’s Marshall School of Business in 2000 and while in school, walking around campus, going to tailgates and games, I realized there was a lack of fashion forward, feminine and sporty pieces to wear and represent your school colors. Everything on campus was made boxy, fabric was not soft and the styles were very unflattering. Read more>>

Melrose Figueroa

For as long as I can remember, I had a passion for the arts, the fashion industry and creativity overall. In high school, I participated in drama, color-guard, chorus, dance, photography, 3D art, poetry, culinary… you name it! After graduation, I knew I wanted to pursue a creative career but decided to follow the traditional route. Read more>>

Dalia Patrón

There are 2 sides to my story… One is my blog Stylish Little Stories and the other is my business. I started my blog in 2015 and I think learning how to build a website from scratch got me curious and thirsty to learn new things in tech. This same year, 5 months later, I left the corporate life to start my own business. Read more>>

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