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Rising Stars: Meet Shelby Dash and Kristina Clifford

Today we’d like to introduce you to Shelby Dash and Kristina Clifford.

Hi Shelby and Kristina, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Before we began our partnership, Kristina and I individually ventured out to L.A. to pursue an acting career. Little did we know how hard it would be to make it in the entertainment business. We weren’t getting a ton of auditions, so we decided to take matters into our own hands. Although we had very little experience creating/producing, we started making comedy videos on our own. It was a huge learning curve, but we had so much fun doing it/ making each other laugh that we knew we had found something special. Regardless of the struggle, we just kept going. And along the way, people started to notice. But we sure did fail. Oh boy did we fail. Heck, we’re still failing. However, today we write, produce, act, and edit comedic ads for brands. Luckily, this goes hand in hand with our other passion, which is screenwriting. We recently finished a romantic comedy feature that we’re super proud of and excited to share. We absolutely love what we do, and we never would have ended up here if we hadn’t created our own opportunities and developed our voice.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has hardly been smooth. It’s been rocky as hell. But we wouldn’t be where we are today if it had been simple. The hurdles require us to learn. And the more we learn, the better we become at our craft. We’re still learning! But that’s the exciting part. When we look back at some of the first videos we made. They’re bad. Like, embarrassingly bad. But that is exactly how we figured out, little by little, what works and what doesn’t. I would say the “smoothest” aspect for us is that we innately know our humor and what gets us giggling. As long as it makes us laugh, we know we’re on the right path. However, the moment we try to please everyone externally, it becomes forced and, frankly, not funny. The road is never smooth, but as long as we lead with our instincts, we should get to where we’re wanting to go.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
In both our branded video content and our screenwriting, we’re known for bringing the funny. Unlike other small production companies that only focus on the technical aspects of filmmaking, we focus on creating a relatable, funny story around the brands we’re promoting. I think that really sets our videos apart and keeps people engaged. In terms of our screenwriting, we’re relentless. We really put our heart and soul into every draft. Do we want to jump off a bridge when we hit draft #3,000? Absolutely. But we just take a moment to refresh, come back, and hit the ground running on draft #3,001.

We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
Shelby is obsessed with reality TV (What up housewives!) while Kristina jams out to classic rock like she’s a 65 years old man. Oh, and she just found out who Drake is last year. I’m not kidding. That is true. She still doesn’t know what he “sings.”

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Image Credits
Main photo by Brad Mitchell Cohen

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