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Mid-Wilshire Trailblazers

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around Mid-Wilshire that we hope you will check out, follow and support.


I’m a photographer from Ukraine. I started taking pictures six years ago. From the beginning it was like a hobby, then I realized that it was tightening me and photography became my main business in my life. All my life I loved drawing, especially portraits of people. Read more>>

Valerie Fishbain

Spread The Love was created by my husband, Zach and I. I first started making peanut butter with my Vitamix, a gift I received from my bridal shower back in 2013. It quickly became Zach’s favorite food and I just loved making it for him. Read more>>

Rika Kelly

When I started yoga, I was so lost, lonely and depressed. I didn’t know what I was doing in my life and didn’t have any motivation to do anything. So I devoted myself to practicing yoga everyday, and eventually I became a yoga instructor. Read more>>

Maggie Huang

I decided to explore my culinary curiosities and really found joy in taking photos of everything I was eating. I started posting those photos on Instagram and eventually began to grew my audience. Read more>>

Kristy Benjamin

I get this question all the time ” How long have you been a photographer?” This is a very simple question, and it does make sense to ask. I think what makes it hard for me to answer, is that I didn’t take a simple route to get to where I am. Read more>>

Courtney Sweet

I am inspired continuously from all facets of life, but my ultimate inspiration comes from the clients and collaborators who contribute to the makeup application process. Read more>>

Rudy Vermorel

5 years ago, I moved to Los Angeles, to pursue my work. I am now the main video editor of Watson DG, one of the top award winning digital creative agency in the US. Read more>>

Susie Song

My determination to take the company to the next level and bring our products into the lives of more people all around the world helped me master what I needed to succeed through it all. Read more>>

Charlotte Silverstein

I wanted to do it all — be a nutritionist, acupuncturist, outdoor guide, yoga teacher, marine biologist, a UN ambassador, interior designer — you name it. Back when I was in high school, we had to take career interest surveys. Read more>>

Cybele Parsignault

I launch my beauty website,, in 2001 before the word ‘blog’ was part of our vernacular. The site is about what products I’m trying, swatching and/or liking. I feature small boutique brands all the way up to well-established ones. Read more>>

Paula Carlotto

I am the founder of Alegria Bazaar, in 2011, I been creating one of a kind pieces of jewelry for over 17 years. I moved to Los Angeles from Argentina 20 years ago, my passion for crystals started really deep and having vivid experiences with them. Read more>>

Julie Hirji

Born and raised in the heart of LA, it was always my dream as a kid to become a makeup artist. At 5 years old, I would sit my mom and grandmother in my living room and force them to let me do their makeup. Growing up, I always told myself that I would become a makeup artist. Read more>>

Eira Scheper

I started out with yoga, a little over 2 years ago when I was feeling pretty lost in life. I had no clue on where my life was headed, I just knew college wasn’t what I expected and having a lot of issues with my family it was hard to go through everything and find a clear answer. Then yoga happened! Read more>>

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