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Mid-Wilshire Trailblazers

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around Mid-Wilshire that we hope you will check out, follow and support.

Charlotte Silverstein

I wanted to do it all — be a nutritionist, acupuncturist, outdoor guide, yoga teacher, marine biologist, a UN ambassador, interior designer — you name it. Back when I was in high school, we had to take career interest surveys. Read more>>

Cybele Parsignault

I launch my beauty website,, in 2001 before the word ‘blog’ was part of our vernacular. The site is about what products I’m trying, swatching and/or liking. I feature small boutique brands all the way up to well-established ones. Read more>>

Paula Carlotto

I am the founder of Alegria Bazaar, in 2011, I been creating one of a kind pieces of jewelry for over 17 years. I moved to Los Angeles from Argentina 20 years ago, my passion for crystals started really deep and having vivid experiences with them. Read more>>

Julie Hirji

Born and raised in the heart of LA, it was always my dream as a kid to become a makeup artist. At 5 years old, I would sit my mom and grandmother in my living room and force them to let me do their makeup. Growing up, I always told myself that I would become a makeup artist. Read more>>

Eira Scheper

I started out with yoga, a little over 2 years ago when I was feeling pretty lost in life. I had no clue on where my life was headed, I just knew college wasn’t what I expected and having a lot of issues with my family it was hard to go through everything and find a clear answer. Then yoga happened! Read more>>

Christianne Cruz

At the age of 6, I was gifted my first jewelry loupe by a father figure who recently retired after 40 years of being a gold caster in Toronto, Canada. Because of him and my grandma (who boasted an eclectic style and a serious shopping addiction), I was exposed to the jewelry world at a very young age. Read more>>

Michelle Azizi

I always knew that I wanted to become a healthcare professional that combined both therapeutic and clinical elements in practice. After receiving my bachelors in Psychology from UC Berkeley, I decided to pursue nutrition as a career. Read more>>

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