Today we’d like to introduce you to Lani Harmony. Them and their team share their story with us below:
The Urban Charm Inc. started in a converted kitchen workshop with a vision to create custom jewelry for designers and small businesses. With a budget of $500 to invest in the business; owner, Lani Harmony, acquired her first client in 2014. Fast forward to 2021, we have expanded into designing fashion jewelry collections, engagement rings, wedding bands, prototyping, polishing & plating, small-batch manufacturing and offering consulting and marketing services in the jewelry industry. We source fair trade gemstones, precious metals, diamonds and pearls. Additionally, we have developed our own house brand of jewelry designs available at www.urbancharm.shop
Our designs have been featured in print and online publications such as Voyage LA, Gladys Magazine, and Giftware News. The Urban Charm has received awards and accolades for being the Best Woman Owned Jewelry and Accessories Design Company USA, awarded by Corp America.
Designer Lani Harmony’s designs and artworks have been featured in movies, worn by actresses Miss Long Beach, Miss Malibu, Miss Santa Monica, Miss California, Miss Global United States and many others.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
Is this a rhetorical question? Starting a business is a ton of paperwork and research until you get to the actual fun part of doing what you love. Having done everything on a minimal budget, there were many hurdles we had to overcome in order to complete jobs on time and pay vendors and suppliers for materials or parts. There are obstacles that always come up in business that you never can be prepared enough for. The key is to just problem solve on the spot and become a creative innovator to take the obstacle and turn it into an opportunity to learn something new and adjust as needed.
Thanks – so what else should our readers know about The Urban Charm Inc.?
The Urban Charm Inc. is a design and branding house specializing in custom products and services for small and large brands. We offer consulting & marketing services, branding, graphic design, education, product development, metal plating and polishing, and small-batch manufacturing made and created in the USA.
We are at the forefront of our industry sector because we do everything in-house. There is no reason for outsourcing as we have talented artists, engineers, makers, and designers all in our marketplace. We also believe that the award-winning formula for having a great company is to truly listen to the authentic needs of each client and help them to establish attainable goals for their specific project needs.
I would have to say that what sets The Urban Charm apart from its competition is our ability to craft a unique product or service specific to each individual client, brand, or company’s needs. We are the best possible option because we have excellent customer service and talented employees that work one on one with the clients to ensure that their project needs are always met. We do not have large MOQ’s which make it more affordable for small businesses and new brands to get off the ground. We believe in quality not quantity and truly helping our client’s dreams come to life no matter what scale.
We ensure that our business is the leader in innovation by continuing to advance technologically while maintaining the integrity of manufacturing hand-made in USA products at a comparable price to overseas.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
Trust the process, be open to possibilities and watch for the opportunities to come to you. Of course, you have to go after your dreams, but you don’t want to chase the wrong opportunities. Learn what feels right for business and listen to that gut feeling and intuition. Take risks and believe that you can achieve anything you set your mind to. Find mentors and coaches to help you stay motivated.
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Miss Long Beach California – Megan Boyd www.michael-alexis.com www.alissadayne.com www.urbancharm.shop Intagems The Urban Charm Georgina Vaughan Photography Odyssey Designs Miss California USA