Rising Stars: Meet Xiaoyu Zhang

Today we’d like to introduce you to Xiaoyu Zhang.

Hi Xiaoyu, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’m a designer with a vision to infuse the world with innovations.

From a young age, I was irresistibly drawn to drawing. There was a certain magic in creating designs that melded utility with aesthetics. My textbooks, diaries—virtually every surface I encountered—became a canvas for my sketches of cars, products, and other designs. In my leisure hours, I was captivated by observing objects and, more importantly, observing people interact with those objects. I witnessed firsthand the frustrations evoked by flawed design and the sheer joy that thoughtful, well-executed design could bring. Most users were unaware of these subtle emotions, but to me, design was akin to performing unspoken magic that delighted while also delivering value. My love for drawing and these observations transformed design from a mere passion to a lifelong pursuit.

When it came to choosing a college, my love for cars took the front seat. I simply googled “the best car design school in the world.” ArtCenter College of Design in Pasadena emerged at the top, and two years later, I found myself in Pasadena—living, learning, and working.

My journey in design has been one of constant evolution. I consistently push my boundaries, asking: Can this design be more user-friendly? Can it be more visually appealing? Can it be more engaging? Stepping out of my comfort zone was never easy (perhaps that’s why it’s named so), but the rewards were undeniable. My focus shifted from individual designs to more holistic experiences—think of the difference between designing only an ice cream versus an entire ice cream shop. This broader perspective deepened my empathy for users and clients. Many designers dream of the ideal conditions—a perfect user, perfect timing, perfect everything. But the reality is almost never so accommodating. Despite this, I’ve strived to infuse meaning into my designs, ensuring they resonate on multiple levels, not just aesthetically.

My professional journey granted me opportunities to work with some iconic brands, including Koenigsegg. This association was enlightening. Designing for a niche demographic versus a broader audience presented unique challenges, but it reiterated a fundamental design truth: Regardless of external factors, the essence of design lies in surpassing expectations within the given constraints.

Currently, I’m venturing into several possibilities through different media, exploring avenues that unleash the latent potential of the users. For me, this feels like a puzzle—an engaging challenge that keeps me rooted in my foundational design principles: observation, innovation, and challenging the status quo.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For me, one of the most formidable challenges has been embracing the uncertainty that comes with venturing into unfamiliar territory. This could be designing for new clients or users, mastering a novel tool, entering a previously unexplored field as a novice, or adapting to life in a foreign country. The experience is akin to learning how to ride a bike. Initially, it’s intimidating, and there’s a natural hesitancy. But eventually, after realizing the need to move forward, you will find a way to master it; all you need is to give your best try.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
VASO [Project Link: https://www.red-dot.org/zh/project/vaso-62396]

The genesis of the “Vaso” design project was a late-night after-dinner conversation with my friends in Sweden. Our topic of discussion revolved around plants—how vital they are to our well-being and the ambiance they create in our living spaces. However, a shared frustration emerged. Many of us didn’t possess the necessary knowledge to care for these plants, leading to their untimely demise within a month or so. This not only brought about feelings of disappointment but also influenced our purchasing decisions. Instead of real plants, we opted for plastic ones. While convenient, these artificial decorations are predominantly non-recyclable, contributing to the mounting waste that’s challenging to decompose.

After the conversation, I looked online to find existing solutions in the world of smart gardens. What I discovered was a plethora of bulky, attention-grabbing designs that lacked the subtle elegance we yearned for. This sparked an idea, coupled with a challenge: Could I design a smart planter that was more refined, understated, and versatile in its placement? Embracing this challenge laid the foundation for “Vaso.”

Throughout Vaso’s design process, the guiding principles never wavered. Consider the water-filling system as an embodiment of this ethos. There are no complex mechanisms that demand a learning curve. Instead, users can simply fill a cup with tap water and pour it in. No fuss, no complications.

Currently, me and my friends are pushing forward with Vaso, and I often reflect on how the knowledge and perspectives I’ve amassed over the years have been instrumental in guiding me to this juncture.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
Throughout my design journey, I am deeply grateful for the unwavering support I’ve received from my friends. Their backing goes well beyond just emotional encouragement. They have consistently offered me invaluable inspiration, astute critiques, and constructive feedback on my designs. I consider myself immensely fortunate to have the best friends one could ask for. Through their actions and achievements, they stand as a testament to the extraordinary accomplishments possible with determination, commitment, and a forward-thinking vision for innovation.

Contact Info:

• Website: https://www.red-dot.org/zh/project/vaso-62396
• Instagram: @xiaoyu.studio

Image Credits
Personal Photo: Duvit Kakunegoda