Rising Stars: Meet Treasure Bowie of Inglewood, CA

Today we’d like to introduce you to Treasure Bowie.

Hi Treasure, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m Treasure Bowie — a Black queer makeup artist, creative, and journalist based in Los Angeles. I was born in Inglewood and raised in South Central. I fell in love with beauty growing up in salon spaces due to mom being a beautician. That’s where I first learned to see beauty as art.
In 2016, I realized I had a real talent for makeup and decided to share it with the world. I’ve been intrigued by creative styles and fashion trends for as long as I can remember. My work blends learned technique with cultural knowledge — using makeup as a tool to paint the face while honoring and enhancing inherent beauty Since then, I’ve had the opportunity to work on sets with brands and organizations like DevaCurl, Kidz Bop, and many more.
My mission is to build Beaut Esthetics as a purpose-driven beauty business and social enterprise — one that blends artistry, wellness, and community impact. My work is guided by the belief that beauty is more than a look; it’s a tool for empowerment, self-expression, and positive change.
With the revenue I’ve made I’ve been able to curate free community events such as For The Culture, Juneteenth Event showcasing, Los Angeles Artist, vendors, and entrepreneurs.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Becoming an artist in this industry wasn’t easy — especially as a Black queer creative from South Central — but I stayed committed to my vision. I realized moving to the south and going to the HBCU exposed me to the beauty of community

Appreciate you sharing that. What else should we know about what you do?
I’m a Beauty Professional, makeup artist, creative, and journalist based in Los Angeles. I was born in Inglewood and raised in South Central, and I’ve been a makeup artist since 2016.
I specialize in enhancing natural beauty — not masking it. My work is about painting the face to highlight features, celebrate skin, and let someone’s personality come through. I’m heavily influenced by growing up in salon spaces — my mom is a hairstylist — so I learned early that beauty is ritual, care, and community. I’m also rooted in Black beauty culture, fashion trends, and creative editorial styles.
I’m known for my detail work, my skin-focused approach, and my ability to make people feel seen. Whether it’s on set for brands like DevaCurl and Kidz Bop or working one-on-one with clients, people come to me because I create looks that feel empowering and original.

Beaut Esthetics is a purpose-driven beauty business and social enterprise that blends artistry, wellness, and community impact. As a community-focused artist, I create beauty experiences that inspire confidence, celebrate individuality, and foster meaningful connections. My work is guided by the belief that beauty is a tool for empowerment, self-expression, and positive change. As I often say, “Originality is the essence of true creativity”—a philosophy that shapes every service, collaboration, and contribution to the communities I serve.

What are you most proud of?
I’m most proud that I built this from the ground up. It wasn’t an easy road. Navigating this industry as a Black queer creative from South Central Los Angeles taught me resilience. I didn’t have a blueprint handed to me — I learned in real salon spaces, taught myself, and turned a natural talent into a real career.
I’m proud that I’ve been able to work on professional sets, collaborate with major organizations, and still stay true to my community. Every time someone sits in my chair and leaves feeling more confident, more themselves — that’s what I’m most proud of.
What sets you apart from others?
What sets me apart from others is my authenticity. I feel l that my work is a one of one. I don’t just do makeup — I bring culture, care, and intention to every face I touch.
I learned beauty first through growing up in spaces surrounding culture, through my mom’s salon, through growing up in Los Angeles . That taught me that makeup isn’t just product — it’s history, self-expression, and healing. I blend technical skill with cultural knowledge and wellness.
I also approach beauty as a tool for empowerment and positive change. I’m not just trying to create a pretty face for a photo. I’m trying to help people feel powerful in their own features. That purpose-driven mindset — that beauty should serve the person and the community — is what makes my work different.

Is there any advice you’d like to share with our readers who might just be starting out?
For anyone starting out as an artist believe in you first. Do not let a no stop you because one day there’ll be a yes your talent wasn’t given to you on accident so use it and make a name for yourself.

Contact Info:

• Website: https://officialbeautportfolio.my.canva.site/
• Instagram: Treasure_2beau
• Other: https://linktr.ee/Beaut.Esthetics