Rising Stars: Meet Christine Estrada of Rancho Cucamonga

Today we’d like to introduce you to Christine Estrada

Hi Christine , please kick things off for us with an introduction to yourself and your story.
10 years ago I tore my ACL and meniscus. I experienced extreme bone bruising and swelling. This injury was like nothing I had ever experienced. It left me unable to do all that I was used to. I wasn’t free to to move as I once did. Despite physical therapy I was still struggling with pain and limitations. At the time my niece owned a Yoga studio and offered me a free membership. She assured me that Yoga would heal me. Reluctantly I began to go to 3 times a week. Sure enough within 3 months I was running again. As I watched my body transform, I experienced a mending of my heart and soul too. As a result I decided to begin teacher training to become a yoga instructor. Not only did I fall deeper in love with all that yoga taught me and what I experienced throughout the process but my heart was keenly aware of people and the needs of those around me. I discovered Yogas unique ability to bring together this triad of body, mind and heart and heal parts of us we never knew needed healing. The more I taught the more I understood the healing compactly that Yoga possessed. I began to see people through a lens of compassion , knowing that each student came to their mat with a unique story and a unique set of circumstances. My 500 hour trauma informed teacher training further helped me to understand the ways to be more sensitive to trauma, to be bring more awareness to what people have experienced and how to use yoga as a gateway to healing. My background in yoga led me to create Purpose Culture. I never imagined that I would be a business owner or that Purpose Cultures would transform from an active wear apparel company to service based business. This experience has created confidence and assurance that I am living out my purpose. Purpose Culture is built on a foundation of people over profit. Our dedication is to see peoples needs, guide people in ways to better talk care of themselves, discover what their purpose is and how to live that out.
As we focus specifically on our youth we have been able to witness the joys of transformation and growth. Giving hope, confidence and understanding.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I don’t think learning experiences are free from windy roads and many obstacles along the way. Beginning a business always sounded like an adventure to me. One of learning and growing. That it has been, along with a whole lot of other obstacles. I learn something new everyday, continue to learn patience, shifting my mindset and continuing to push myself to stretch and grow.

Can you tell our readers more about what you do and what you think sets you apart from others?
We have been working this last year on developing a service based program for youth from elementary to high school ages. Each of our programs has been developed as a school based program. Our passion is to develop a holistic approach to mindfulness that is broad and provides each student with a tool box of skills to take with them in life. We have created our Purposed journals which help to provide youth with a tool box of modalities as they navigate through life. We lead students in understanding themselves through mind body connection, movement, breath coaching, understanding the nervous system and how their brains operate. We talk through how to determine safe people to support them, the importance of their roots and legacy, how to set S.M.A.R.T goals, develop a dream board and begin to develop an understanding of how to discover their purpose. Our programs are 12 weeks courses that are led by an instructor. The course culminates with a contribution project that the students choose together. We continue to work on developing serve based content. We also have a podcast called Living Purposed Podcast where we talk about an array of things, tell stories about people and how they are living out their purpose in the world around them. We are so proud of how we have grown and continue to develop our content to reach a broader range of people.

What does success mean to you?
Success is a convoluted idea in our society, often measured by money. I see success as absent from monetary first, sometimes monetary is the by product and sometimes it isn’t measured at all by tangibles. The first thing I think about is my role as a mom, my success as a mom is not based on a money amount, quite the opposite (more like a money depletion), being a mom has actually taught me more about myself, it has taught me to love despite the endless hours it calls on us and to lean into the deep joys that are the result of parenting. That’s success, the true boundless joy that money can’t buy. When we are doing what we know is in line with our purpose, we would be willing to do for free, the willingness to step into the work of learning grow and expand ourselves. Acknowledging when we need to shift and take another road or have the bravery to pull back and take a moment to think and breath before we step into something. All this equals a deeper Success that goes beyond the surface and fleeting. It hits in a place within us that unfolds who we are. That is the success I want.

Contact Info:

• Website: https://livepurposeculture.com
• Instagram: @purposecuture
• Facebook: Purpose Cuture
• Youtube: https://www.youtube.com/@purposeculture1397

Image Credits
Rosalind Veerapong