Meet Toni Weinrit of The Reset LA

Today we’d like to introduce you to Toni Weinrit.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’m originally from New York, and I’ve lived all over the world, but Los Angeles is home.

In my thirties I was living in San Francisco in a corporate career that left me feeling unfulfilled and run down. I knew I needed to change direction, but I didn’t yet know what to. I had a doctor suggested I try acupuncture, and it changed my life. That experience made me want to do the same for other people.

I trained in Chinese medicine, earning my master’s at Emperor’s College and my doctorate at Pacific College of Health and Science. Along the way I became fascinated with how much the face and skin reflect what’s happening inside the body. At the same time, I was getting older myself and watching those changes happen in real time. I started questioning the way society tells women to age, and I wanted to know if there was a different way to do it.

That question is what led me to opening The Reset LA in West Hollywood, and these days most of my work is cosmetic acupuncture and supporting women through perimenopause. Many of them arrive feeling like their body changed overnight, with sleep, skin, mood, and energy all shifting at once, and the only advice they’ve gotten is to push through or fight it. I see it differently. I look at the whole system rather than isolated symptoms, so we support what’s happening inside and let the skin and face reflect that.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Honestly, no, it wasn’t easy. Leaving a steady corporate paycheck to go back to school and start over was the first leap. Then, once I opened The Reset LA, I realized nobody teaches you the business side. You train for years to be a good practitioner, and then all of a sudden you’re also doing the marketing, the books, social media, business planning, and every decision in between, usually all at once.

Cosmetic acupuncture is also still new to a lot of people, so early on I spent as much time explaining what I do as doing it.

What got me through was staying clear about who I wanted to help. The more I focused on women in perimenopause and post menopause, the more it all fell into place.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I own The Reset LA, a small studio in West Hollywood focused on cosmetic acupuncture and women’s wellness. Most of what I do is facial work like cosmetic acupuncture, microneedling, facial sculpting with buccal massage, gua sha, and face cupping, always alongside Chinese medicine’s bigger picture of what’s happening in the body.

More and more of my patients are women in perimenopause, so I’ve built my work around supporting them. Alongside my Chinese medicine training, I’ve done extensive study in menopause medicine, including coursework toward the Menopause Society’s certification, so I can speak both languages: what’s happening hormonally and what Chinese medicine sees in the whole system.

What sets me apart is that I treat cosmetic acupuncture and perimenopause together, at the same time. Most practitioners focus on one or the other: the face and skin, or the hormonal transition. But in my experience they’re the same story. What women see in the mirror and what they feel in their bodies are connected, so I treat them as one. Over the years, and across many patients, that approach has grown into a method of its own, and I’m looking forward to launching it in the new year.

What I’m most proud of is the space itself. The Reset LA is quiet and unhurried, so women feel looked after from the moment they walk in. My hope is that they leave feeling rested, calm and resilient.

What do you like best about our city? What do you like least?
Growing up in New York, I had a fantasy about living in LA. The beaches, the surf culture, Hollywood. I felt the pull to move here from the time I was a kid, and I still get a little thrill that I actually live here. LA can be hard, but it can also be amazing. It’s full of creative people all doing their own thing, and somehow it all works together. It feels like anything is possible here. The sunshine and the weather don’t hurt, either.

Least favorite thing? The traffic. Always.

Contact Info:

• Website: https://theresetla.com
• Instagram: dr.toniweinrit and the.resetla