Meet Ting Jiang of TheraBox

Today we’d like to introduce you to Ting Jiang

Hi ting, so excited to have you with us today. What can you tell us about your story?
I started TheraBox in 2017 while working full-time as a therapist. My goal was to take what I knew about psychology and mental health and make self-care tangible—because I understood the struggles women face with burnout, juggling multiple roles, and the challenge of prioritizing themselves. I wanted to simplify self-care and make it delightful for everyone.

Through my work as a therapist, I saw firsthand how small, consistent self-care habits could transform lives. Yet, I noticed how difficult it was for many people to make time for those small acts. Busy schedules, guilt, and the pressures of daily life often make it hard to put ourselves first. That’s why I created TheraBox—to make self-care not only accessible but also joyful.

TheraBox reflects my passion for enhancing lives with the principles of neuroscience and positive psychology. At its core is the idea that self-care shouldn’t be a luxury—it’s a necessity. With each box, I want to help people build habits of joy, resilience, and peace, no matter how busy life gets. Whether it’s a calming tea, a soothing skincare product, or a mindfulness tool, every item is thoughtfully curated to inspire small but meaningful moments of self-care.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The road to building TheraBox has been anything but smooth, but the challenges have shaped me and the brand in profound ways. When I first started, I was still working full-time as a therapist, which meant long hours, late nights, and managing both roles simultaneously. Balancing the demands of entrepreneurship with my career was exhausting, but I was passionate about bringing TheraBox to life and believed in its mission.

One of the biggest hurdles was learning how to run a business. As a former therapist, my background was in helping people, not managing inventory, marketing, or handling logistics. I had to teach myself everything from sourcing products to running a subscription model, navigating financials, and building a brand from scratch. There were moments of doubt and uncertainty—especially when things didn’t go as planned, like delays in shipping or unexpected costs.

Another challenge was getting people to see self-care as a necessity rather than a luxury. Many of our customers were initially hesitant to invest in themselves, feeling guilty about spending money or time on self-care. It took consistent education and messaging to shift that mindset and help people understand that self-care isn’t selfish—it’s essential for long-term well-being.

Managing growth was also a major challenge. When demand for TheraBox started to pick up, it was both exciting and overwhelming. Scaling operations while maintaining the personal touch that’s so important to the brand was tricky. There were times when we made mistakes along the way, from fulfillment issues to juggling customer service needs, and we had to learn quickly to fix them while staying aligned with our core mission.

Through it all, the most important lesson I’ve learned is resilience. Every obstacle has been an opportunity to grow, both personally and professionally. The struggles made me realize that entrepreneurship isn’t about having a smooth road—it’s about navigating the bumps with grace, learning from setbacks, and staying connected to your “why.”

While the journey has been tough, it’s also been deeply rewarding. Seeing the impact TheraBox has on people’s lives and hearing how our products have helped customers create moments of peace and joy makes every challenge worth it. These experiences remind me why I started in the first place—to make self-care easy, accessible, and transformative for everyone.

Alright, so let’s switch gears a bit and talk business. What should we know?
At TheraBox, we specialize in delivering happiness—literally. Our subscription box is designed to make self-care easy, accessible, and enjoyable for everyone. Each month, we curate 8 full-size self-care essentials—from indulgent bath and body skincare products to relaxing aromatherapy, calming teas and supplements, mindful activities, and wellness books, journals, or accessories. Our mission is simple: to help people build habits of joy and prioritize their well-being, even when life gets busy.

What makes us truly unique is our signature happiness activity included in every box—designed using therapeutic practices and the latest mental health research. These activities range from guided journals, affirmations, and e-courses to gratitude prompts, manifestation tools, meditation apps and more. Each activity encourages subscribers to cultivate small, intentional habits that nurture their mental and emotional well-being all month long.

We take pride in curating high-quality products and partnering with local, mission-driven brands that align with our wellness philosophy. From soothing teas and hydrating face masks to nourishing body scrubs, essential oils, and cozy lifestyle items, every product is selected to create a complete self-care experience. Unlike other boxes, we focus on full-sized products, ensuring our customers feel truly pampered and supported each month. You’ll find luxurious treats like mineral bath soaks, hydrating moisturizers, vanilla sugar cookie lip scrubs, and oatmilk honey lotions—all carefully chosen to comfort the body, uplift the spirit, and match the season.

And because we believe in value without compromise, subscribers enjoy premium products at a fraction of the price—like our upcoming December box, valued at over $300 but available for as low as $39. These seasonal and holiday-themed boxes offer even more delightful ways to embrace self-care and celebrate wellness.

We’re proud to have fostered a community where self-care is a lifestyle, not just a one-time indulgence. Many of our subscribers have shared how TheraBox has become a cherished part of their routine—a monthly ritual reminding them to slow down, breathe, and prioritize themselves. Hearing how our boxes have supported customers through difficult times, improved mental well-being, or simply brought more joy to their day is what inspires us to keep going.

Affordability and accessibility are at the heart of everything we do. We believe that self-care should be for everyone, regardless of how busy life gets or how tight the budget may be. That’s why we focus on delivering high-quality products at an affordable price—offering value that extends far beyond the items themselves. Our goal is to help people build a sustainable, joyful lifestyle, one small habit at a time.

At TheraBox, we’re more than just a subscription box—we’re a community committed to spreading happiness through intentional self-care. Whether you’re looking to cultivate new wellness rituals, indulge in a little luxury, or gift someone a meaningful experience, TheraBox offers everything you need to create moments of peace, joy, and mindfulness in everyday life.

What’s next?
We’re excited about the future and the opportunities to continue spreading joy through intentional self-care. As we grow, our primary focus is to enhance the experience for our community and find new ways to make self-care even more accessible and impactful.

One of our top priorities is expanding our product offerings to bring even more variety and customization. We plan to introduce personalized subscription options, allowing our subscribers to tailor their boxes to fit their unique preferences and needs. Whether it’s a focus on skincare, aromatherapy, or mindfulness tools, we want to ensure every TheraBox feels like a perfect match for each customer’s self-care journey.

We’re also exploring exclusive collaborations with mission-led brands, both local and global, to introduce products that align with our values and make a meaningful impact. These partnerships will allow us to highlight products that not only nurture personal well-being but also give back to important causes.

In addition, we are planning limited-edition one-time boxes for special occasions such as birthdays, anniversaries, and life milestones. These curated experiences will offer customers the chance to celebrate or gift self-care in unique and memorable ways.

We’re also working on expanding our digital presence by offering more resources online, including self-care challenges, guided activities, and workshops. Our goal is to create a robust platform where our subscribers can connect with one another and access mental wellness tools anytime they need support.

Looking ahead, we hope to reach new markets and make TheraBox accessible to even more people across the globe. Self-care is universal, and we believe that everyone deserves to experience moments of peace, joy, and wellness, no matter where they are.

As we grow, staying true to our mission will always be our top priority. We are committed to providing high-quality, affordable self-care that empowers people to create sustainable habits of joy. The future is bright, and we’re excited about the opportunities ahead—new products, new experiences, and most importantly, the chance to continue being a part of our subscribers’ wellness journeys.

Pricing:

• Monthly Subscription: Starts at $39.99 per month (billed monthly, with the option to cancel anytime. Our boxes have retail value up to $200+).
• Save more with our Prepaid Plans: 3-month plan: $37.99/box)
• Save more with our Prepaid Plans: 6-month plan: $35.99/box)
• Save more with our Prepaid Plans: 12-month plan: $34.99/box)
• We also have one-time gifts and past boxes available under the “happy shoppe” section of our website

Contact Info:

• Website: https://mytherabox.com
• Instagram: https://www.instagram.com/mytherabox/
• Facebook: https://www.facebook.com/therabox
• Other: https://www.tiktok.com/@mytherabox