Meet Tavi Eggertson of Tavi Tequila

Today we’d like to introduce you to Tavi Eggertson.

Tavi, please share your story with us. How did you get to where you are today?
Many tequilas begin with a legend, Tavi Tequila began with my visit to the doctor. After a lifelong battle being allergic to alcohol, I was diagnosed as being allergic to the impurity inside all alcohols of the world.

In order to enjoy a cocktail without having a negative reaction, I require pure 100% Blue Weber Agave tequila. Being a man of action, I spared no ends in my search for the world’s purest tequila. And when what I found wasn’t good enough, I decided to make something even better.

If I was only going to drink 100% blue agave tequila, I wanted one that I could drink with anyone and continue enjoying an exemplary lifestyle of cocktails and social celebrations with friends and family. This meant going against a lot of what you expect when you hear the word “tequila.”

My mission was to create the purest tequila in the world. TAVI Tequila is made for those who live their life with purity, passion and pleasure.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
In even the cleanest distillery you’ll find smells, dust, and particulates in the air that mix with the liquid as it ferments in the open vats. To combat this, I initially produced TAVI Tequila only during the winter when cooler temperatures and lower humidity made for better air. But it still wasn’t pure enough. Eventually, I struck upon a brilliant alternative: the world’s highest tequila distillery, over 7000 feet above sea level.

Up in the cool, thin air we can ferment without particulate intrusion. To keep it as pure as possible, we change every gasket in the system between each batch, leaving no chance for cross-contamination. Even amongst fine tequilas, you can often smell the harsh, sharp notes that come from contamination during the process. Inhale the clean smell of Tavi Tequila and you’ll know why we go to such great lengths.

Similar to many premium tequilas – TAVI agave grows in the Arandas Highlands where it matures more consistently for a sweeter, more tropical flavor. But while all agave is “hand picked” ours is also “hand-selected.” We individually choose only agave bearing the red rings of peak maturity for the fullest, best flavor.

Once harvested, we trim our agave down to the piña, leaving absolutely no green stems. This process takes longer than our competitors but ensures a product that is pure, smooth, and completely removed of any unwanted bitter flavor.

Flavor rules both our agave selection and our roasting process. Other tequilas use a standard high-temperature cook to speed production and this results in a sour-tasting mix of burnt, cooked and semi-raw piñas. Here at TAVI…ae favor a slower, lower-temperature cook that lasts more than twice as long as industry average. We then extract the juice gently, preserving the supple, signature flavors of Tavi Tequila: butter, nuts, and honey with chocolate on the finish.

So, as you know, we’re impressed with TAVI TEQUILA – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
TAVI is a small batch, meticulously crafted ultra-premium tequila made from the finest, hand-selected 100% Blue Weber agaves, grown in the rich red clay and cool climate of the Highlands of Jalisco, Mexico in the highest tequila distillery in the world at 7200’ elevation. Presented in an unmistakable award-winning bottle

I am exceptionally proud of the TAVI Tequila taste. The tequila category is infamous for the tequila bite – that coarse finish that makes you wince and question your drink-ordering judgment. At TAVI, we completely removed the sour, bitter taste by slowing down production and insisting on exceptional craftsmanship. The result was nuanced smoothness.

The TAVI smoothness is a byproduct of purity, quality and habitat. Since tequila is a living, breathing product it reacts to the environment around it. Therefore, a stressful, harried distillery leads to a jagged, harsh tequila. This is something that really sets TAVI apart from the competition. As you step into the Tavi distillery you’ll feel a sense of calm. No one rushes about. Our tequilas flow through the system via quiet gravity. Vivaldi and Mozart play in the fermentation room, soothing the mosto and live yeast as they do their productive dance.

Once ready, our ordinaro is triple-distilled using only the very heart of each distillate. The bitter heads and tails are flushed away. A final taste from Tavi himself determines if the batch produced meets the standard to be bottled. All of this incredible effort may limit what we can produce, but the result is a tequila that may make you reassess what a tequila can be.

So, what’s next? Any big plans?
As TAVI continues to grow, our next product coming to market is a large format 1.75 liter bottle. This is ideal for parties, events and bottle service at lounges and nightclubs.

With everything TAVI Tequila creates we believe in lives well lived. Ours is a spirit made for celebrating all life has to offer; for living well and feeling great about it. Using fully-mature, hand-selected blue agave that is roasted twice as long as the industry average and peacefully triple-distilled in the World’s highest tequila distillery, we know this is the purest tequila in the world.

If you know you, you know.

Pricing:

• Tavi Reposado Tequila 750ml. MSRP: $69.99 Limited time sale online at Liquorama for $39.99
• Tavi Platinum Tequila 750ml MSRP: $99.99
• Tavi Añejo Tequila 750ml MSRP: $79.99

Contact Info:

• Website: https://www.tavitequila.com/
• Email: info@tavitequila.com
• Instagram: https://www.instagram.com/tavitequila/
• Facebook: https://www.facebook.com/tavitequila/
• Other: https://www.liquorama.net/tavi-platinum-tequila-750ml.html

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