Meet Margaux Glaser of Margaux Glaser Realtor

Today we’d like to introduce you to Margaux Glaser.

Hi Margaux, thanks for joining us today. We’d love for you to start by introducing yourself.
My journey into real estate began in Carmel and Pebble Beach, where I was raised in a family immersed in the industry. Despite this background, I initially pursued a long-term career in marketing. After earning a college degree in business and marketing, I worked at advertising agencies on Fortune 500 brands. At the peak of my marketing career, I moved from California to New York City to work in publishing at Conde Nast, contributing to marketing of renowned magazines like Architectural Digest, Vogue, and Vanity Fair. After a decade in New York, I felt a strong urge to return to the West Coast. I relocated and briefly freelanced in entertainment marketing at NBC and FX. Ready to fully commit to a career that combined my inherent skills with my marketing expertise, I turned to real estate—a field I was familiar with, thanks to my lifelong exposure and family involvement, including both my brothers working in real estate in Carmel and Pebble Beach.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Having grown up in a real estate family, I was well-acquainted with the life of a realtor and faced few surprises. However, entering the industry after a full career, I did find some unexpected challenges. Despite the media hype and portrayals of real estate success on TV and streaming services, while easy to enter, the industry is much more challenging to succeed in. I chose to establish my office in Pacific Palisades because it reminds me of Carmel, where I grew up. I also work in Santa Monica, Venice, and other CA coastal communities. These areas are characterized by high price points and intense competition among realtors. The main challenge, for me and others entering the business, is securing clients. Many new realtors, despite their passion, struggle to succeed. Realtors often become targets for coaches and individuals selling ideas, lists, and leads. In such an environment, it’s crucial to stick to your plan, focus on your target, and delve deeply into your niche.

Thanks – so what else should our readers know about Margaux Glaser Realtor?
Before entering the real estate business, I managed the sale of several estate properties following the passing of a loved one. This experience led me to specialize in handling family trust properties. However, I wanted to go beyond simply selling inherited properties; I aimed to support seniors and give back to them. During the first year of COVID, I noticed the challenges seniors faced and initiated a Senior Support effort. I engaged children from the community and local schools to write seasonal letters and messages for seniors. For the past five years, I’ve hand-delivered these messages every Valentine’s Day and Thanksgiving, along with homemade treats and custom-designed cards. Many realtors target seniors because they have lived in their homes for a long time, but in my experience, they often prefer to stay put. I focus on respecting and supporting them, understanding their attachment to the communities where they raised their families. To honor this, I create merchandise gifts that highlight their area, such as custom tote bags featuring maps of West LA and Pacific Palisades, designed by a commissioned artist. Drawing on my Conde Nast merchandising skills, these gifts have become popular among my clients.
Targeting seniors requires a delicate approach, ensuring their best interests are prioritized. Seniors are savvy and wary of being sold to, so I approach them with genuine support and giving, which has proven effective and comfortable for me. My clients have become my biggest advocates for both my merchandise and expertise.
When selling long-term family homes, deferred maintenance is a common issue. My role is to present the property at its best, aligning with the family’s goals. This requires a careful balance, but my background in marketing, design, and project management equips me with a successful formula to achieve the best price for the family.
Supporting seniors and transforming properties with deferred maintenance is the most rewarding aspect of my job. I provide visual case studies to demonstrate the process, as showing the story is often more impactful than just talking about it. Understanding what brings the most financial return for sellers is crucial when advising families and trust attorneys. By providing insights into market trends, property enhancements, and strategic pricing, I can guide clients in making informed decisions that maximize their property’s value. This knowledge not only benefits the sellers but also builds trust and credibility in my professional relationships.
Unlike placing a home on a lockbox, I believe in personally showing properties, even if it requires a long drive, to ensure you properly highlight the property and get necessary feedback firsthand.

Do you have any advice for those looking to network or find a mentor?
If trying to get into the business, get your license, learn everything you can about the market, dig deep into stats and numbers and knowledge of the market and then get an assistant job or join a team. What you learn will be invaluable. I didn’t join a team as I am too independent but sometimes I think I should have in the beginning.

Contact Info:

• Website: margauxglaser.com
• Instagram: https://www.instagram.com/gauxhome/
• Facebook: https://www.facebook.com/margaux.glaser/
• Linkedin: https://www.linkedin.com/in/margaux-glaser-5999325/
• Youtube: https://www.youtube.com/channel/UCChIInn82ZTUeOht3DfxsBw