Meet Linda Elaine of Eniale Cosmetics in The valley

Today we’d like to introduce you to Linda Elaine.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My name is Linda Elaine and I began my journey in the beauty industry in 2006. I first started by making YouTube videos on my channel in high school. I never envisioned that it would be the beginning of my love, interest and journey to not only blogging but for the start of Enialē Cosmetics.

At first my videos were mainly vlog style videos but I had encompassed beauty product reviews and tutorials within as well. With time the channel started shaping into a true beauty and lifestyle brand. I’ve always been a girl who loved nude makeup — no-makeup makeup or makeup that simply enhanced your natural-born features. So I found myself always struggling to find the perfect lippie. I knew I wanted a nude lip look and it either took way too many trial and errors to mix colors to get my skin tone or just not the right tone.

So it meant everything for me to start a brand that catered to a wider range of skintones who also longed for the nude lip. That was it! My biggest motivation was fulfilling something for my own makeup drawer.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not in no shape or form been an easy road. In an industry that is quite saturated, it’s up to you to continue pushing forward even if you’re in the same race as those with bigger marketing budgets. But I love my products and I know it’s fulfilled a void that no other company has and I truly hope for all the women and men who were in search of their perfect nudes that they’ll too be blown away and fall in love with Enialē Cosmetics nude collection — Elaine, Cinnamon & TiffanyLee.

We’d love to hear more about your business.
What sets Enialē Cosmetics apart is our hands-on approach to make sure customer service is top priority! But to also ensure quality products that fit a need for women of color who don’t always feel represented in the beauty industry. I am truly most proud of the nude collection because I’ve received such positive feedback and it just keeps me going!

What were you like growing up?
Growing up, I was always extremely quiet and shy!! So the irony of turning into the blogging daughter who shares quite a bit of her personal life is quite shocking. Still, I shock myself sometimes! But funny enough I think blogging and setting a camera up has actually helped me step out of my shell so much more!