Meet Lauren Jin of Cle Cosmetics in Playa Vista

Today we’d like to introduce you to Lauren Jin.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started CLE by questioning the essence of femininity. Initially, I was pursuing a career in fashion, receiving an MA from the Royal College of Art in womenswear. Inspired by the modern woman, I explored the sensuality of the female form, the allure in imperfection, and the purity of the self in her wearable art. On a personal journey to redefine beauty, I pivoted away from fashion and created CLE—a brand designed to celebrate the many dualities of the feminine. Through CLE, I am able to convey to others that beauty is universal and purely from the self. And CLE is a brand that embraces that idea—that every woman is beautiful because she is uniquely herself. We simply provide tools to finesse your beauty in the way you desire.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I think while growing, there are days I cannot wait to go home to relax, and days I don’t want the day to pass. My biggest struggle was learning to let go of some responsibilities and better prioritizing my schedule. But in general a fairly smooth road from where we started and hoping that this road will lead us to more challenges and joy.

CLE Cosmetics – what should we know? What do you do best? What sets you apart from the competition?
CLE was founded in 2015. We specialize in innovative products with the latest Korean Beauty technology that integrates into the modern woman’s daily life. Our products always have a transformative aspect to them, whether it is powder that transforms into liquid tint or a bi-layer oil and serum that you need to shake to mix. I am most proud of creating products that I use daily because I truly want to and can proudly stand behind.

What moment in your career do you look back most fondly on?
My proudest moment is when real people that have used CLE products reach out and genuinely praise our products. For a brand that wants to reach out to the modern woman, it is truly a compliment whenever they give us their honest support.

Contact Info:

• Website: www.clecosmetics.com
• Email: info@clecosmetics.com
• Instagram: clecosmetics
• Facebook: https://www.facebook.com/clecosmetics/
• Twitter: https://twitter.com/clecosmetics?lang=en

Image Credit:
Sayaka Toyoda, Jen Wolf

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