Meet Lauren Elizabeth of Lagoa Swimwear in Redondo Beach

Today we’d like to introduce you to Lauren Elizabeth.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was inspired to start Lagoa Swimwear while I was living in Brazil. I spent two years abroad, traveling to all of the beautiful beaches and lagoas. I’ve always been nervous to leave my belongings unattended on the beach.

On one occasion, I went into the ocean for a minute, and upon my return, my money and ID were stolen. I looked everywhere for a bikini with a pocket and came up empty handed, so I decided to come up with a solution. I moved to Los Angeles to begin Lagoa and launched the first collection in January 2017.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There are always things that come up unexpectedly. Some of our biggest struggles have been creating perfected samples. The fit of swimwear is so close to the body and needs to be precise. We fit our samples many times and make numerous changes until we get a perfect fit. It is time-consuming but needs to be done. Now that Lagoa is on its third collection, we have the best selling styles that we will continue in future seasons in different prints and colors.

So let’s switch gears a bit and go into the Lagoa Swimwear story. Tell us more about the business.
Lagoa is a California swimwear brand designed for adventurous babes who enjoy an active lifestyle full of fun and laughter.

We focus on reversible, seamless designs with pockets to keep valuables safe and fit your body like a second skin. Every piece is handmade with love in Los Angeles. We also use eco-friendly packaging materials to support sustainability and donate 10% of sales to Surfrider Foundation.

Our #PocketKinis allow babes to enjoy a worry-free day in the sun! I’m most proud of seeing girls happy, wearing our bikinis and knowing that we are helping give back.

Has luck played a meaningful role in your life and business?
I feel very lucky to be living at the beach doing what I love. I don’t think luck has helped me in my business. It takes a tremendous amount of time to launch a brand, but I love it.

I’ve been introduced to manufacturers and suppliers through word of mouth which has helped me develop the brand into what it is today.

Pricing:

• Tops $42 – $62
• Bottoms $39 – $58
• One Pieces $68 – $119

Contact Info:

• Website: lagoaswimwear.com
• Phone: 626.658.8421
• Email: info@lagoaswimwear.com
• Instagram: https://www.instagram.com/lagoaswimwear
• Facebook: https://www.facebook.com/lagoaswimwear/
• Twitter: https://twitter.com/lagoaswimwear

Image Credit:
https://www.instagram.com/jeffreyfuente/

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