Meet Holly Liss of ENLISST

Today we’d like to introduce you to Holly Liss.

Holly, please share your story with us. How did you get to where you are today?
I’m from LA born-and-raised and spent about six years in NYC after I graduated UCLA. After growing up and going to school in LA my whole life, I was dying for a change.

I was immediately drawn to the energy of NYC and fell in love with its rich culture, especially surrounding food. I actually started in fashion when I first moved to NYC and launched Helmut Lang and Theory’s social media channels back in 2009. There was no such thing as a social media manager in those days; it was a role I created – while doing a hundred other things at the company.

I was always fascinated by new media and saw a real opportunity to build community and brand awareness through social. Eventually, my role evolved into managing the brands on a 360 level. Then, I got the gig to be goop’s first social media director and moved back in LA for it. I always knew that at some point I’d come home to the west coast.

After goop, I launched what I like to call “ENLISST 1.0” back in 2015 and started to consult with a variety of different brands and businesses within the lifestyle umbrella of food, fashion, wellness, etc. One of my first clients was the restaurant review discovery platform, The Infatuation, who I worked with for about three years, half that time as a consultant and the other half, in-house as their Head of Social and Community.

When I started with The Infatuation, we had 1 Instagram account, by the time I left we had 24 Instagram accounts – 28 in total (Facebook, Pinterest, Twitter, and Snapchat).

After a couple of years, I really missed the autonomy that comes with running your own business and decided to make the leap back into consulting. In May 2018, I launched “ENLISST 2.0” – where I focus on strategic social storytelling.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Ups and downs are par for the course when you’re building your career. I’ve learned a ton working at start-ups vs. corporate and freelance vs. in-house. It’s always a leap of faith when you make those big decisions, but if you don’t try something new you’ll never learn or evolve.

ENLISST – what should we know? What do you guys do best? What sets you apart from the competition?
I’ve been in social for almost ten years now, majority of that time spent in-house building social presences for big brands and start-ups, which is rare.

Today, my company Enlisst has five core social offerings – strategy, content creation, workshops, team building, and daily support. I mainly work with companies in the lifestyle space – food, fashion, hospitality, wellness, and interiors.

I love that I get to collaborate with so many inspiring individuals and businesses that I believe in and help them grow, innovate, and bring their story to life on social. It’s a blast. Social is supposed to be fun, and I try to not lose sight of that.

What is “success” or “successful” for you?
Success is being content and living your life with passion and purpose.

Contact Info:

• Website: enlisst.com
• Email: holla@enlisst.com
• Instagram: instagram.com/hollyliss   / @enlisst

Image Credit:
Vivian Kim, Jennifer Cassel, Holly Liss

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