Meet Hartley and Ashley Humphreys of Nude & Noir Cosmetics in Santa Monica

Today we’d like to introduce you to Hartley and Ashley Humphreys.

Nude & Noir Cosmetics was created in the exciting world of Los Angeles’ high-fashion photo shoots, brightly colored music videos and glamorous red carpet events. The team behind the brand is made of fashion industry insiders with over 40 years of experience. They have collaborated with top designers, celebrities and high-end publications around the world, working both behind the scenes and in front of the camera.

Ashley is a makeup artist and has kept herself at the forefront of the industry for the past 15 years. She continuously works with celebrities and high fashion models on the red carpet, music videos, editorials, TV appearances and campaigns. Hartley has modeled throughout North America, South America, Europe and South Africa. Collaborating with top brands around the world has connected him with key photographers, agencies, directors and publications.

With the forward-thinking mission of making the best product with the least negative impact on the environment, Nude & Noir was born. All products are 100% vegan and cruelty-free. They are infused with plant-based oils, waxes, butters and extracts, instead of toxic chemicals.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The journey of starting a cosmetics business has been full of amazing, difficult, frustrating, exciting and character building experiences.

Every step of the process has seemed to include an extra two steps that we had not anticipated. Timing has been a challenge to perfect with different manufacturers working on each component of the final product. Communicating exact needs with each party from component and product manufacturing to buyers to marketing has been a learning curve.

We’ve focused on keeping the business fun. This allows us to overcome challenges and approach them with a positive attitude.

Alright – so let’s talk business. Tell us about Nude & Noir Cosmetics – what should we know?
NUDE & NOIR is an eco-conscious cosmetic line with a passion of infusing high-fashion artistry with nature. We created our product line to withstand the harsh conditions on photoshoots and the bright lights on the red carpet. We did this while maintaining our mission of making the best product with the least negative impact on the environment. All of our products are 100% vegan and cruelty-free. We infuse our cosmetics with plant-based oils, waxes, butters and extracts. We never include ingredients on our extensive ‘naughty list’. Parabens, phthalates, GMO’s and synthetic fragrances are just a few of those culprits. Our compacts are recyclable and BPA-free. We additionally reduce our carbon footprint through environmental charities and purchasing renewable energy credits sourced from US wind power facilities.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Working in the fashion industry we’ve had a lot of supportive photographers, models and clients who have helped us along the way. We’ve had photographers step in to allow us the beautiful imagery we have on our website, with our start-up budget. We’ve had models and clients post-social media images with our products which has allowed us to reach different customers, clients, boutiques and markets.

Contact Info:

• Website: www.nudeandnoircosmetics.com
• Email: customerservice@nudeandnoircosmetics.com
• Instagram: https://www.instagram.com/nudeandnoircosmetics/

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