local storiesMay 31, 2024

Meet Ernie Manansala

Local Stories

Today, we’d like to introduce you to Ernie Manansala. Ernie was introduced to us by the brilliant and talented Matt Kovacs.

Ernie, thank you so much for joining us today. We’d love for you to bring our readers up to speed – can you introduce yourself and share your story?

My journey in the world of marketing and brand management has been a dynamic and fulfilling one. It all began with a passion for innovation and a keen eye for market trends. I embarked on my professional odyssey starting with entry-level positions where I honed my skills in sales management and brand strategy.

As I progressed in my career, I was fortunate to work with a diverse range of companies, from multinational giants to agile startups. Each experience presented unique challenges and opportunities, allowing me to refine my expertise and broaden my perspective on the industry. From my early days at Fuze & NOS Beverages, to my tenure at BlueTriton Brands, I’ve had the privilege of contributing to the growth and transformation of iconic brands.

Along the way, I founded KOLAB AGENCY, Inc., a pioneering force in digital marketing, which was later acquired by Amass Capital—a testament to our team’s dedication and innovative approach.

Today, as the Chief Marketing Officer at Drip Drop Distro, I continue to channel my passion for branding and strategic leadership. My journey has been defined by a relentless pursuit of excellence, fueled by creativity, perseverance, and a deep-seated commitment to driving growth and value for the brands I serve.

Please tell us more about your brand, Drip Drop Distro
At Drip Drop Distro, we are dedicated to redefining the counterculture industry landscape through innovation and authenticity. As a fractional Chief Marketing Officer, my role revolves around crafting compelling brand narratives, devising strategic marketing initiatives, and fostering meaningful connections with consumers. What sets us apart is our unwavering commitment to quality and consumer-centricity. We prioritize transparency and integrity in everything we do. Our brands resonate with consumers and our commitment goes beyond products. We’re not just a distributor; we’re relationship builders. With a team dedicated to ‘doing the right thing,’ we’ve earned trust by providing solutions to retailers and distribution partners, embodying our mission of fostering trust and meaningful connections. I am particularly proud of our ability to adapt and thrive in an ever-evolving – and highly-regulated – market. In an industry where innovation is paramount, we continually push the boundaries of creativity and strive to exceed expectations. Our success is not only measured by financial metrics but also by the positive impact we have on people’s lives.

Matt Kovacs has been a great friend to us and I know you’ve got a great relationship as well. Maybe you can tell our audience a bit about Matt and your experience with them.

I always appreciate working and collaborating with Matt and the remarkable team at Blaze PR. Having previously worked with Matt on various projects, I knew firsthand the caliber of expertise and dedication he brings to the table. Their strategic approach, tailored specifically to Drip Drop Distro’s objectives, has been pivotal in crafting impactful campaigns that deeply resonate with our audience and yield tangible outcomes.

Drip Drop Distro was in search of a PR agency that not only grasped our brand essence, but also possessed the expertise to amplify our presence in the market. Blaze PR immediately stood out with its impressive track record and innovative strategies. Their dedication to storytelling and their commitment to comprehending our unique selling points truly distinguished them; they had done it before for me, and I knew they could do it again.

I especially appreciate their exceptional communication and collaboration abilities. Right from the start, they nurtured a seamless partnership, ensuring that our vision and objectives were aligned every step of the way. Their knack for attentive listening and translating our goals into actionable PR initiatives has proven invaluable. Whether brainstorming concepts, writing executive bios, providing timely updates, planning events, or refining our messaging, the Blaze PR team consistently surpasses our expectations and is an invaluable asset.