Today we’d like to introduce you to Cheyenne Jackson
Hi Cheyenne, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started doing makeup the night of my prom. I received so many compliments and peers assumed I got it done professionally. I didn’t consider makeup artistry as my chosen profession but more so a hobby I enjoyed doing. I didn’t know of any makeup artist jobs at the time. I graduated from college and I started working at LA Fitness as a Personal Training Counselor, but Covid-19 came about and I moved back home with my family. I was just doing my makeup for TikTok when both of my parents said I’m really good at it. I moved in with my boyfriend at the time and I started applying for makeup jobs, but I landed a seasonal beauty advisor position at Ulta. I moved up within a couple months to part-time beauty advisor, lead cashier, and then a part-time MAC position opened up. My managers loved my work ethic and my hospitality when it came to customer experience so I just had to ace my MAC Technical Interview with the Field Executive Sales Manager. I remember having my interview through Zoom. The FESM who did my interview is still my greatest inspiration, her name is Marija. The interview went so well and I asked her a question before it ended. “How can I better myself as an artist?” To which she replied, “Continue creating, show the world your work.” From that day on there was a fire ignited within me. I enjoy creating beautiful artwork and making everyone feel and look beautiful. I get the chance to make special moments even more special, and I connect with anyone who sits in my chair. My job has never felt like a job, it has always been my passion and purpose.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has definitely been trial and error for me. But, my dad has always told me “Practice makes perfect.” I use to doubt my abilities as an artist because I would always think I could have done better with a makeup service or I would over analyze the finished look. Then there’s the dead season right after the holidays where there isn’t any makeup servicing going on because there aren’t that many events happening until graduation and prom season. I would be my own worst enemy, but the more research and experience I gain, the more I acknowledge that if I wasn’t as good of an artist I would not be where I am today, I wouldn’t have as many clients and returning clients that I have, and I wouldn’t be a makeup artist still.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I’m mostly known for and I specialize in special occasions; like, bridal and bridal parties, birthdays, and avant-garde/editorial services. I am most proud of how my work has evolved! I love every single face I have done this far, and I absolutely adore watching my clients’ reactions to the final reveal. I pay attention to great detail when it comes to makeup applications, but it’s not just the application. People naturally open up to me and each service I give turns into a therapeutic experience, and I make my clients feel seen and heard. That is what sets me apart from others. I don’t just give makeup advice, I give life advice too. Sometimes people just need to vent or be given words of encouragement, which is why I make people feel and look beautiful. I always say, “the outside reflects how we feel inside”.
Is there any advice you’d like to share with our readers who might just be starting out?
Do your research, know your worth, and save up as much as you can! I’ve been self-taught when it comes to makeup applications, but when it comes to running a business, it is not an easy journey. I had to research other makeup artists’ ways of doing and I’m still tweaking my business to fit into my demographic. And I use to charge relatively inexpensive services when I should have considered travel fees, products used and my experience overall; you have to make a profit from all your services. Do not put yourself in your client’s shoes. What you would pay for is not what your clients would pay for; you’re just shortchanging yourself in the end and pretty much doing makeup for free.
Pricing:
- Special Occasion Makeup (Birthday, Night Out, etc.) – $200
- Natural Glams (little to no makeup) – $80
- Bridal Makeup – $250
- Bridal Parties – TBD (depends on how many bridesmaids)
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