Life & Work with Gabrielle Alvarez

Today we’d like to introduce you to Gabrielle Alvarez.

Hi Gabrielle, so excited to have you with us today. What can you tell us about your story?
I started out as a makeup artist on the east coast, working the wedding circuit in Charleston, South Carolina. With a bachelor’s degree in Marketing, I knew starting a social platform on Instagram could provide a portfolio that could spread out from my small town. I picked up and moved to LA after I graduated and began to find my strong and beautiful community of like-minded individuals and a strong client base.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I would definitely not say my road has been smooth, but it has always felt very right. Like I’m almost being pulled on the journey I am meant to take. I handle a lot of my business myself, so that is a challenge but one I feel strongly about.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a makeup artist specialists in editorial and print work, however, I am multidisciplinary and come from a background in portrait photography. I am also a creative director for brands and compile their full vision for their campaigns, consisting of makeup and photo work. I pride myself on collecting ideas for brands and executing their vision through makeup and the use of light and shadow.

What were you like growing up?
I’ve always been strong-willed and creative. I wanted to be an artist at six years old and I feel proud that I’m honoring my child self through adulthood. I have always been playful and imaginative, yet confident in who I am.

Contact Info:

• Website: Gabriellealvarez.com
• Instagram: Instagram.com/thegabriellealvarez

Image Credits
Nathan Fielder for NY mag, Laurel Braitman for her press release, ReadyMade Jewelry shoot