Connect
To Top

Life and Work with Natalie DuLaney and Heidi Bollard

Avatar photo

Today we’d like to introduce you to Natalie DuLaney and Heidi Bollard.

Natalie and Heidi, can you briefly walk us through your story – how you started and how you got to where you are today.
We got bit by the exercise bug late in life, never really consistent and honestly wanted to legitimately have an excuse to wear workout clothes all day long! As we tinkered in it, the results were minimal and we knew we had to figure out the nutrition piece. Natalie had just finished having her fifth child and was at an all-time high, Heidi had a special needs daughter that required more physical activity than she was currently cut out for. We’re neighbors, about 10 houses apart and would cook twice a week and share it between our families. Heidi’s sister in law had started counting macros and was having great success and decided to hire a coach and try. Because we split meals (that had been affectionately dubbed sister wives), Natalie decided to count too. One day, we were in a Wendy’s drive-thru, scrambling to find what food to order in My Fitness Pal, based on the nutritional information. We decided to create our own Instagram, just for us, to keep a record of different discoveries we made. Slowly, people started finding our page @butteryourmacros and it took off! We began to share and build a community where we would share tips and tricks- especially eating out which we had managed to do AND lose weight. We had officially been thrown into the world of nutrition and fitness which we were NOT likely candidates for. We both decided to coach women on their own personal weight loss journeys. We both got certified by Precision Nutrition and Heidi is also a Be Bold Master through Jodi Moore’s life coaching program. With various programs and one on one coaching, we’ve helped over 1,000 women with their weight, fitness, and mindset transformations. We love what we do!

Has it been a smooth road?
Since initially, it was a fun hobby that we’ve done together, the last 2 1/2 years has turned into something larger than we could have ever imagined. Our biggest limiting factor has been ourselves. Instagram (where we have the majority of our traffic with 28K followers) has been a messy emotional experience. Between insecurities and finding our place, it has proven to be our largest obstacle. Getting attached to a number, aesthetics, and finding your place is something we struggle with. Only recently have we decided to truly embrace WHO we are and that the people along for the ride are there for the US. I wish that I could go back and tell my younger self as well as young women that are starting to trust who they are more. I know that there are things that come with age that no one can teach you, but truly discovering and finding your own voice is especially powerful NOW. We are at a time where we’ve never been more challenged and celebrated as women, as this generation of GIRL BOSSES really do exist. We have unlimited potential AND opportunities. I would tell them to take them ALL. You are your best asset and your BRAND.

So, as you know, we’re impressed with butteryourmacros – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
We are macro coaches- macros are a balanced way to eat in order to preserve muscle and LOSE fat. It’s more specific than calorie counting, higher protein helps muscle growth and retention. It’s a common diet strategy used in bodybuilders- and has been since the beginning of time- but we now have mainstreamed it for people who want to lose weight WITHOUT cutting out any foods they love. It’s also come with awareness and dispelling of myths and mindset that come associated with food and dieting, and we help people find freedom from all those things. We have a large restaurant database where we’ve pooled information for people who are tracking macros, we eat out a lot and it’s our niche. Also, we love ourselves some memes, love to laugh, and consider nothing more important in life than to be witty AND funny. We currently CrossFit, so we share information on workouts as well and are heavy on mindset coaching and adjustments. I’m proud that we have a unique relationship that allows us to speak to our followers and clients with incredible balance. There are very few duos on the gram that are as successful and harmonious as we are and our message is empowering. WE are real women. We have children, husbands, stretch marks, refuse to give up doughnuts, but also have had enough insecurities to fill a middle school. The empowerment that’s come from not only our own success stories and others has been life-changing- for the better.

There’s a wealth of academic research that suggests that a lack of mentors and networking opportunities for women has materially affected the number of women in leadership roles. Smart organizations and industry leaders are working to change this, but in the meantime, do you have any advice for finding a mentor and building a network?
Making honest to goodness connections and friendships on Instagram has been the most rewarding. When you put your ego aside and realize what’s good for her is good for me- there’s really no scarcity for success and that’s been a lesson to learn. Find people that inspire you and meld your paths together. We all truly want to belong and that’s the largest commonality we have as women. Reach out, be a lot brave, and be honest!

Pricing:

  • One one one concierge coaching starts at $250 month
  • MIndful Macros group coaching starts at $149 with a monthly membership
  • Custom macro counts are $35

Contact Info:

Image Credit:
Danny Rasmussen, Hana Wong, Cindel Bollard

Suggest a story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Related Items

Leave a Reply

Your email address will not be published. Required fields are marked *

More in