Today we’d like to introduce you to Payton White.
Hi Payton, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve been drawn to the arts for as long as I can remember. Growing up, I spent hours mock-styling celebrities using pieces from their wardrobes. Tumblr came next, where I curated my own website to reflect my vision, and Facebook albums became showcases for my photography. It wasn’t until transferring high schools after my freshman year that I discovered Graphic Design. After taking an Advanced Fine Arts Class, my teacher recommended an introductory course–after that, I was hooked, designing the yearbook and more.
I pursued this passion at the Temerlin Advertising Institute at Southern Methodist University, after being accepted into the Digital Media Strategy Program, a long-term goal of mine. I was drawn to Temerlin for its unique place within the Meadows School of Fine Arts. The blend of business and creativity was unique and spoke to me. I graduated with minors in Graphic Design and Corporate Communications & Public Affairs, equipping me to approach branding with both strategic insight and creative vision.
This foundation led me to Sugarfina, a brand I had long admired. It had always been a dream of mine to work on the brand side for a company I was passionate about. I joined as a Marketing Associate shortly after graduating and, over the past four years, have grown to lead the Creative, Marketing, and E-Commerce departments. At Sugarfina, I’ve applied my creative and strategic skills to packaging design, marketing campaigns, paid advertising, copywriting, and team leadership, bringing cohesive vision and direction to the brand across every touchpoint, from product to digital experience.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I am grateful for the way things have unfolded. While some obstacles present themselves as struggles in the moment, I’ve learned everything works out the way it should in the end.
One of the biggest challenges, and also the most rewarding parts, has been seeing work I’ve helped create come to life, and then feeling the full 360-degree responsibility of making sure it succeeds in the market. It tests your confidence, your decision-making, and your ability to balance creativity with strategy. That pressure has pushed me to grow as a leader and as a thinker, learning not just how to create, but how to ensure the work drives results.
Appreciate you sharing that. What should we know about Sugarfina?
Sugarfina is an international candy brand with gateway locations in the United States, Toronto, Singapore, and Taiwan. We’re best known for blending high-quality confections with a fun, modern aesthetic, partnering with the world’s best artisanal candy makers to create innovative flavors like our Champagne Bears® made with Dom Pérignon Vintage Champagne, Rosé All Day® Bears made with Whispering Angel Rosé, and our sweet-and-sour Sugar Lips®. Sugarfina has carved out a new space in the luxury confections market with a fresh, fashionable, and experiential approach to gourmet gummies and chocolates.
At Sugarfina, we’re most proud of transforming candy into an experience, not just a treat. From thoughtfully designed packaging to seasonal flavors and special collaborations, every product is created to spark joy and delight, whether it’s for gifting or self-treating.
Our collections span the full calendar of celebrations, from our Holiday, Lunar New Year, Valentine’s Day, Easter, Mother’s Day, and Halloween assortments, including our best-selling Advent Calendars that make countdowns extra sweet. We also offer elevated cocktail-inspired candies, like our Martini Collection–made in collaboration with Chopin Vodka–featuring Espresso Martini Truffles, Cosmopolitan Bears, and Lemon Drop Bears–and our Bourbon Collection, created in partnership with Off Hours Bourbon, perfect for sophisticated indulgence.
We want readers to know that Sugarfina is more than candy. It’s a thoughtful, whimsical, and sophisticated way to celebrate life’s moments. Our offerings combine quality ingredients, beautiful packaging, and a sense of fun that turns every bite into an occasion. Beyond products, our services include personalized custom packaging, curated collections for holidays and celebrations, and exclusive collaborations with brands like Sanrio® and Peanuts® to deliver one-of-a-kind experiences.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
We love collaborating with brands and partners who share our passion for creativity and craftsmanship. Whether through an exclusive co-created offering, custom corporate gifting, a marketing partnership, or a curated event experience, we enjoy creating experiences that leave a lasting impression.
Beyond collaborations, fans can support Sugarfina by visiting our boutiques or shopping online, gifting our collections to friends, and joining us in our mission to spread sweetness!
Contact Info:
- Website: https://www.sugarfina.com
- Instagram: https://www.instagram.com/sugarfina/
- Facebook: https://www.facebook.com/Sugarfina/
- LinkedIn: https://www.linkedin.com/in/payton-white/
