Inspiring Conversations with Kiné Corder of Presidential Lifestyle

Today we’d like to introduce you to Kiné Corder.

Hi Kiné, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’ve always been a bit of a hero or helper since I was a child. All of my businesses have been in the helping field. Presidential Lifestyle is my third business. I learned at five years old that I was good at solving problems. Ever since then, I have dedicated my personal life, and now my professional life, to assisting individuals in overcoming their challenges and achieving true happiness. Now, I do it on a higher level with people who have high stakes.

My professional career started after graduating from Columbia College in 1996 with a degree in television production. My entrepreneurial path began with freelance production jobs. However, due to the fluctuating nature of the industry, I found myself working in finance during gaps between television and film jobs. I established a reputation for myself in both worlds by being a joy to work with, which eventually paid off in the financial field and led me to prioritize this field over my work in film and television.

Currently, I am the CEO of a first-class mental health company focused on wealth generation and preservation, called Presidential Lifestyle. Prior to founding this company, I was a Financial Advisor with Morgan Stanley Wealth Management. Although I enjoyed assisting clients in creating financial plans, I noticed that they often struggled to execute the plans we developed together. This realization prompted me to shift my focus to Financial Therapy in 2014.

Today, I go beyond traditional financial advice and tackle the emotional aspects of money in addition to the dollar amounts involved. But I also go beyond traditional talk therapy. Many people mistakenly believe that more money would solve all their problems without realizing that certain challenges cannot be resolved with wealth alone. There are usually past mental and emotional injuries that cause us to react to life by repeating the same habits and approaching decision-making the same way, even if it’s not giving us the results we desire.

This is where my SelfSync Therapy program comes into play. It is specifically designed to address the blind spots caused by outdated programming. I typically work with male athletes and investors in my private practice. However, with the use of technology, I have found ways to allow more people to have access to SelfSync Therapy. But now I’m going into what we do now. I’ll just leave it there…that’s how I got started.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
In some ways, it has been a smooth road because I understand the twists and turns are getting me to my desired outcome. However, I still get frustrated through the ebbs and flows of the business.

I also get a little frustrated with the new portrayal of overnight success on social media that can make it seem like starting a business will quickly lead to millionaire status and a flood of satisfied clients. As a metaphysician, I believe in the possibility of this rapid achievement. However, just like life itself, the journey of building a business comes with surprises, some that can take you out of business. Like COVID did for some.

There were some internal and external things that slowed down my success over the years. Some even before I started this current business. First, I want to acknowledge the external circumstances that were beyond my control. Before Presidential Lifestyle, I started a company called Financial Image. I entered the financial industry in 2003 when things were going exceptionally well for everyone. However, in 2007, there was a significant shift. The markets, including real estate, bonds, and stocks, all experienced a crash. This downturn marked the beginning of what became known as “The Great Recession.” This was the first time I had experienced great loss.

During this challenging period, I learned valuable lessons and managed to stay afloat by adapting to market fluctuations and maintaining a lean operation. But after a while, I had to close that business and restart. I told myself, “The business failed, you didn’t.” Embracing change becomes crucial in business because getting stuck can lead to not just the business failing but you failing.

Moving on to struggles that were within my control, I sometimes found myself overwhelmed with too many good ideas, attempting to pursue them all simultaneously and wearing my team out. Additionally, I made the mistake of hiring hastily instead of taking the time to find the right fit. I rushed to scale the business when I should have focused on sustainable growth. It’s important to note that scaling and growing are distinct concepts, often mistakenly combined.

The learning curve was steep, but I was catching on, at least I thought I was. From 2017 to 2020, our business experienced steady growth. However, like many others, we faced a setback and had a slow year during the pandemic. We went from being a multi-six-figure business to what I refer to as living “client-to-client,” like living paycheck-to-paycheck in personal finances.

Given the various fluctuations, I kept feeling like I was starting the business from scratch. Surprisingly, that’s precisely what I decided to do. At the end of 2022, I made the difficult choice to release my entire team, narrow down my target market, and streamline our product offerings to focus on a single product presented in two different ways.

But this meant restructuring during 2023 and that was a tough, low-revenue decision. But, I also reassessed our pricing structure and examined previously overlooked revenue streams that had the potential for growth. These semi-passive revenue streams only required a little more attention to be doubled and eventually even 10x. This became my primary focus heading in 2023, and although we didn’t hit all of our revenue goals, 2024 is poised to be our best year yet.

The revenue growth and the morale of the business can be attributed to having a clientele with whom we genuinely enjoy working, a dedicated and focused team that shares our vision, and a suite of products that provide a clear framework for scalable expansion as we grow. This time we are hiring slowly because I’ve learned from previous failed attempts.

That’s the part that makes it easier. At least I learn from my experiences.

Thanks – so what else should our readers know about Presidential Lifestyle?
Who we are…
Presidential Lifestyle is a first-class mental health firm focused on getting fast, long-lasting results for those who need to achieve peak performance so they can unleash their full financial potential.

What we do and who we do it for…
We specialize in a specific type of performance and financial therapy called SelfSync Therapy. Our unique approach integrates existential therapy, hypnotherapy, and financial therapy to cater to a niche market composed primarily of athletes and high-net-worth investors. We stand out in the mental health industry because we give our members 2-years of therapy in just 3-days. Also, because of our commitment to prosperity as a core aspect of mental health and our use of technology. Many professionals have copied our approach, and although we’d like to covet this process, we know it’s best that the world have access to such a powerful healing modality. For this reason, we have added training to the work that we do so that we can achieve our mission.

Why we do it…
Our mission is to alleviate human suffering associated with money by changing the way mental health is viewed and administered. We envision a world where mental health support comes from many different trusted advisors. Our approach redefines the traditional paradigms of mental health by training those the client already trusts. With hundreds of hypnotherapists trained in our method and thousands of trusted advisors sharing our work with their clients worldwide, we have affected the way millions of people manage their emotions and overcome stress…especially as it relates to money.

How we do it…
We offer one service administered in two ways. Members can experience our SelfSync Therapy in a private, first-class 3-day or 1-day retreat with maintenance using our no-appointment needed asynchronous support. We also offer training to trusted advisors, primarily those in the financial industry right now, on how to spot their clients’ mental and emotional injuries. Our training includes techniques for guiding clients to the right mental health professional. We offer this training through workshops, keynote speeches, a paid mastermind, and a free community.

Our products are designed to fit into the full, complex, and private lives of our high-profile members and trusted advisors. Everyone wants a mentally and emotionally healthy President, but subconsciously, they may not be able to handle knowing that the President is in therapy. That’s why we add an extra layer of privacy to the confidential experience traditional therapy already offers. We do this for both our members and our Trusted Advisor Affiliates.

More about who we do it for…
Our primary target market is the male athlete investor who must completely eliminate bad habits, bad decisions, and bad company. He invests in the markets and in himself by focusing on achieving peak performance, so he can unleash his full financial potential. We address the unique needs of this market by offering a fast, long-lasting solution with an extra layer of privacy and a first-class experience. Giving him control, freedom, and peace of mind at the same time.

In order to reach this market, our secondary target market is the trusted advisors who serve our primary market similarly to the way we do. We share tools in our free community with trusted advisors; this includes the trainer, agent, attorney, and even the barber. However, we have designed a mastermind for the financial professional to get intimate access to me and the tools and techniques needed to guide clients to mental health resources.

The mastermind gives the financial professional weekly access to a SelfSync Therapist meeting where they can ask questions and get feedback quickly. We address the unique needs of this market by being their trusted advisors and supporting them by taking the therapy off of their plates so they can focus on growing and persevering their clients’ wealth.

Trends in the market…
We are at the intersection of two major industries. The current market trends in mental health and financial industries feed the trends in the financial therapy industry. The financial markets are constantly fluctuating, and currently, we are in a recession. This uncertainty can trigger fear in many investors. While the financial industry is grim, the mental health field is growing, and athletes are talking more and more about their mental health journeys.

Our analysis shows that the average age of a financial advisor is 51-55 years old, which means there is room for new, more innovative advisors to enter the market and learn our techniques. However, our current target market is 40-55 years old because these advisors will inherit the clients of the older advisors who are leaving the industry. These advisors will need to grow and innovate in order to stand out amongst their peers. SelfSync Therapy gives them the edge over their competitors.

It also gives us an edge over our competitors. As the mental health industry grows, it will also be forced to evolve to what not only athletes and investors want, but what clients are looking for. Traditional talk therapy is currently slow and puts the power in the therapist’s hands. SelfSync Therapy reminds the client that they have always had the power, and it guides them on how to use it. This idea positions Presidential Lifestyle at the forefront of the changes happening in both the financial and mental health fields.

I told you about us, but if you are a business owner yourself I attempted to also tell you how we think. This is what’s changed since I started my first business. As I mentioned in the beginning, I’ve always been of service; however, now the business knows how to navigate the delicate mix between serving the client and serving the company. We aren’t a non-profit organization. In order for us to stay in business, grow to the next level, and help more people, we must run a healthy, well-thought-out growth plan each year that’s tracked quarterly by monthly milestones being hit and monitored.

What do you like and dislike about the city?
What I like about Los Angeles is the diversity. The diverse people, activities, businesses, and the diverse climates. You aren’t far from the desert, the beach, the mountains, or any type of weather you want to experience.

However, like most people, the traffic in LA drives me away. As soon as possible, I’m buying a helicopter. If you have one for sale, please contact me. Well wait a few years, I’m not sure I’ve saved up enough yet. Seriously, the traffic is rough, and I don’t like the limited diversity when it comes to the entertainment industry. This is slowly changing though, and that’s rewarding to watch.

Pricing:

• FREE – Trusted Advisor Community
• FREE – SelfSync Therapy trial if referred by a Trusted Advisor
• Starting at $2,750 – Trusted Advisor Mastermind
• Starting at $7,500 – Immersive SelfSync Therapy Retreat
• Starting at $12,500 – Keynote Talk

Contact Info:

• Website: https://www.presidentiallifestyle.com/
• Linkedin: https://www.linkedin.com/in/kinecorder/
• Youtube: https://www.youtube.com/@presidentiallifestyle