Inspiring Conversations with Eloiza Marlow of E20 Training

Today we’d like to introduce you to Eloiza Marlow.

Hi Eloiza, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve always been someone who loves to move. I’m an ultramarathoner, so endurance and showing up for the hard miles are pretty much how I’m wired.

That love of fitness turned into a career early on. I helped scale Orangetheory Fitness, then served executive leadership roles at health, wellness, fitness, and sports companies. Those years taught me what it takes to grow a brand without losing the experience that made people fall in love with it in the first place.

From there I initially stepped into the CXO role at Lindora (now I am serving as CEO), where today we operate 29 clinics across Southern California. Working in medical weight loss, I kept hearing the same thing from our members: “I’m losing the weight, but I want to get stronger.” They knew resistance training mattered, especially for protecting muscle, but a lot of them felt intimidated by gyms or simply didn’t have the time.

That’s really where E20 was born. EMS training gave us a way to deliver a full-body strength workout in just 20 minutes, in a private, supportive space that feels nothing like a typical gym. We opened our first studio in Costa Mesa, and since then we’ve grown into studios and programs embedded inside Lindora clinics in multiple states.

What still gets me most is watching someone walk in nervous and walk out feeling strong in their own body, sometimes for the first time in years. That’s the part that never gets old.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not even a little bit, and I think anyone who says their road was smooth probably isn’t telling the whole story.

The biggest challenge early on was that most people had never heard of EMS. We weren’t just opening a studio, we were introducing a whole new way to train. A lot of people assumed it was a gimmick or that 20 minutes couldn’t possibly be a real workout. So much of our first stretch was education: getting people in for that first session and letting the experience speak for itself. Once someone tries it, they get it.

Growing into Lindora clinics in multiple states brought a different kind of challenge. It’s one thing to deliver a great experience in one studio where you can see everything. It’s another to make sure a member in Ohio or Utah gets that same level of care. We had to build our coach certification, training programs, and the tools our coaches use every day, mostly from scratch, and we’re still refining them.

And honestly, there’s the personal side. Leading E20 while also running Lindora means my plate is always full. I’ve learned I can’t do it all myself, and the best thing I’ve done is surround myself with people who care about this as much as I do.

There have been plenty of days where things broke, plans changed, or something took three times longer than it should have. But every one of those moments made the business stronger, and I wouldn’t trade them.

As you know, we’re big fans of E20 Training. For our readers who might not be as familiar what can you tell them about the brand?
E20 Training is a boutique EMS strength training studio. EMS stands for electrical muscle stimulation. You wear a specially designed suit that gently activates your muscles while a certified coach guides you through simple, low-impact movements. In just 20 minutes, you get a full-body strength workout that would normally take much longer in a traditional gym.

We’re known for making strength training approachable. A lot of our members are people who never felt comfortable in a gym, or who simply don’t have an hour to spare. Every session is one-on-one or small group with a coach, in a calm, private space. It’s quiet luxury, not gym culture. No crowds, no mirrors full of strangers, no guesswork.

What really sets us apart is our connection to health and wellness. E20 grew out of Lindora, so we’ve always worked alongside the medical weight loss world. Today, our programs live inside Lindora clinics in multiple states, in addition to our flagship studio in Costa Mesa. For members who are losing weight, building and protecting muscle is so important, and we make it simple to do that right where they’re already getting care.

Brand wise, I’m most proud of our coaches. We built our own certification program so every coach knows the science, knows how to train safely, and knows how to make people feel cared for. Our tone is something we call “clinical warmth”: knowledgeable and confident, but never salesy or intimidating.

What I want readers to know is that strength training is for everyone, at every age and every fitness level. If you’ve ever felt like a gym wasn’t built for you, come try a session. You might be surprised how good 20 minutes can feel.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
My biggest piece of advice is to stop thinking of it as “finding a mentor” and start thinking of it as building real relationships. The best mentors in my life didn’t come from me asking a stranger, “Will you be my mentor?” They came from showing up, doing good work, and staying in touch with people I genuinely admired.

One of the most important people in my career has been a longtime mentor who has believed in me, pushed me, and been honest with me even when it wasn’t what I wanted to hear. That relationship grew over years. It started with working hard, asking good questions, and following through on what I said I’d do.

A few things that have worked for me:

Be curious, not transactional. People can tell when you only reach out because you want something. Ask about their story, what they’ve learned, and what they’re working on now.

Make it easy to help you. When you do ask for advice, be specific. “Can I get 20 minutes to talk through a hiring decision?” is much easier to say yes to than “Can I pick your brain?”

Give back. Some of my most meaningful connections came from volunteering and community work, not formal networking events.

Mentor others too. You don’t have to be at the top to help someone a few steps behind you. Some of my favorite conversations are with young women just starting out, and I learn just as much from them.

At the end of the day, networking is really just people taking care of people. If you lead with generosity, the right relationships tend to find you.

Contact Info:

• Website: https://www.e20training.com
• Instagram: https://www.instagram.com/e20training